SELECT * FROM getallvideos where lower(industry) like 'zoos' | 0 Attrractions / Zoos
Fast-Trak Sales Scripting

Attrractions / Zoos

4 advertisers, 9 campaigns

2 months per campaign

$1,031 monthly per channel

Call Opening Script...

Good afternoon.
The reason I'm calling is, with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Attrractions industry.

With that, I’m excited to share some of our success in the Attrractions industry with new Zoo clients.

To do this, We analyzed 4 other zoos we work with in omni-channel advertising to see what was working for them.

My goal is to be able to share these insights with you to help you maximize your marketing efforts.

    Here's what I found:

  • In search, we are creating new lead generation for our zoo clients through pay-per-click (sem).
  • To increase audience engagement, we are utilizing smart targeting with Targeted Banner Ads.
  • Additionally, we are seeing strong results in video interaction by maximizing their marketing efforts with video pre-roll.

In terms of recent success, in just the past 90 days, we've delivered 1 million impressions that garnered 13 thousand clicks for the 4 zoo clients I chose.

With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.

Zoos Results Guide

Branding & Awareness
Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience.

Included results for Zoo:

  • Connected TV - Benchmark Completion Rate of 97.25%
    • Audience Engagement
    Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.

    Included results for Zoo:

  • Targeted Banner Ads - Benchmark Click-Thru-Rate of 0.21%
    • Mobile Interaction
    Mobile interaction the engagement of mobile users through targeted advertisements, delivered in real-time to their device in a specific geography.

    Included results for Zoo:

  • Mobile Location Targeting - Benchmark Click-Thru-Rate of 0.28%
    • Social Interaction
    Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.

    Included results for Zoo:

    Video Interaction
    Video interaction is a group of people's active and positive response to a viewwed video advertisement. The targeted video ads strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.

    Included results for Zoo:

  • Video Pre-Roll - Benchmark Click-Thru-Rate of 0.85%
    • Lead Generation
    Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.

    Included results for Zoo:

  • Pay-Per-Click (SEM) - Benchmark Click-Thru-Rate of 36.95%

    • Good afternoon,
    My name is *INSERTYOURNAMEHERE. I am an omni-channel marketing sales representative Lee Enterprises. The reason for my email is simple; with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Attrractions industry.

    With that, I’m excited to share some of our success in the Attrractions industry with new Zoo clients. To do this, We analyzed 4 other zoos we work with in omni-channel advertising to see what was working for them. My goal is to be able to share these insights with you to help you maximize your marketing efforts.

    Here's what I found:

    Lead Generation
     In search, we are creating new lead generation for our zoo clients through Pay-Per-Click (SEM). Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.

    Audience Engagement
     To increase audience engagement, we are utilizing smart targeting with Targeted Banner Ads. Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.

    Video Interaction
    Additionally, we are seeing strong results in video interaction by maximizing their marketing efforts with video pre-roll. Video interaction is a group of people's active and positive response to a viewwed video advertisement. The targeted video ads strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.

    In terms of recent success, in just the past 90 days, we've delivered 1 million impressions that garnered 13 thousand clicks for the 4 zoo clients I chose to feature here.



    With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.

    Email yourself a copy of the script

    What's Working Script...

    What sets Lee/Amplified apart?
    Many of our clients and prospective clients, especially in the Attrractions industry ask us what sets Lee and Amplified apart from other agencies?

    The answer is pretty simple. We believe that every advertiser should benefit from our scale and experience. Not only do we reach 50 million local consumers in our 77 markets with our news and informatoin websites, we also help thousands of advertisers have success in omni-channel advertising.

    Let's take a look at what's working well for our Zoo clients:

    Lead Generation

      Pay-Per-Click (SEM)
      We're helping our Zoo clients create new leads through Search advertising.

      On average, we're delivering 26,653 Pay-Per-Click (SEM) impressions per campaign, leading to 9,847 clicks with 36.95 Click-Thru-Rate.


    Audience Engagement

      Targeted Banner Ads
      We're helping our Zoo clients generate clicks on specific ad message and offers through Display advertising.

      On average, we're delivering 231,907 Targeted Banner Ads impressions per campaign, leading to 482 clicks with 0.21 Click-Thru-Rate.


    Video Interaction

      Video Pre-Roll
      We're helping our Zoo clients deliver a guaranteed, non-skippable play of their broadcast or video commercials through Video advertising.

      On average, we're delivering 76,506 Video Pre-Roll impressions per campaign, leading to 648 clicks with 0.85 Click-Thru-Rate.


    Mobile Interaction

      Mobile Location Targeting
      We're helping our Zoo clients place highly targeted mobile ad messages within very precise locations, such as an area around their service location or even competitors using Hyper-Local advertising.

      On average, we're delivering 33,568 Mobile Location Targeting impressions per campaign, leading to 95 clicks with 0.28 Click-Thru-Rate.


    Branding & Awareness

      Connected TV
      We're helping our Zoo clients deliver their video and broadcast commercials to the big streaming screen through Streaming advertising.

      On average, we're delivering 135,603 Connected TV impressions per campaign, leading to 131,877 completions with 97.25 Completion Rate.


    Creative Gallery

    Client Results

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