SELECT * FROM getallvideos where lower(industry) like 'speciality schools' | 1
Education / Speciality Schools
Fast-Trak Sales Scripting
Education / Speciality Schools
58 advertisers, 117 campaigns
3 months per campaign
$740 monthly per channel
QikVid Pro Example:
Call Opening Script...
Good afternoon. The reason I'm calling is, with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Education industry.
With that, I’m excited to share some of our success in the Education industry with new Speciality Schools clients.
To do this, We analyzed 58 other speciality schools we work with in omni-channel advertising to see what was working for them.
My goal is to be able to share these insights with you to help you maximize your marketing efforts.
Here's what I found:
In social advertising, we are creating new social interaction for our speciality schools clients through facebook and instagram ads.
To increase audience engagement, we are utilizing smart targeting with Targeted Banner Ads.
Additionally, we are seeing strong results in lead generation by maximizing their marketing efforts with pay-per-click (sem).
In terms of recent success, in just the past 90 days, we've delivered 16 million impressions that garnered 181 thousand clicks for the 58 speciality schools clients I chose.
With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.
Speciality Schools Results Guide
Branding & Awareness
Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience.
Included results for Speciality Schools:
Connected TV - Benchmark Completion Rate of 96.47%
OTT - Benchmark Completion Rate of 90.23%
Streaming Audio - Benchmark Click-Thru-Rate of 0.00%
Audience Engagement
Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.
Included results for Speciality Schools:
Targeted Banner Ads - Benchmark Click-Thru-Rate of 0.22%
Mobile Interaction
Mobile interaction the engagement of mobile users through targeted advertisements, delivered in real-time to their device in a specific geography.
Included results for Speciality Schools:
Mobile Location Targeting - Benchmark Click-Thru-Rate of 0.21%
Social Interaction
Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.
Included results for Speciality Schools:
Facebook and Instagram ads - Benchmark Click-Thru-Rate of 2.06%
Video Interaction
Video interaction is a group of people's active and positive response to a viewwed video advertisement. The targeted video ads strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.
Included results for Speciality Schools:
Video Pre-Roll - Benchmark Click-Thru-Rate of 1.40%
YouTube - Benchmark Completion Rate of 59.39%
Lead Generation
Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.
Included results for Speciality Schools:
Pay-Per-Click (SEM) - Benchmark Click-Thru-Rate of 10.46%
Good afternoon,
My name is *INSERTYOURNAMEHERE. I am an omni-channel marketing sales representative Lee Enterprises. The reason for my email is simple; with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Education industry.
With that, I’m excited to share some of our success in the Education industry with new Speciality Schools clients. To do this, We analyzed 58 other speciality schools we work with in omni-channel advertising to see what was working for them. My goal is to be able to share these insights with you to help you maximize your marketing efforts.
Here's what I found:
Social Interaction
In social advertising, we are creating new social interaction for our speciality schools clients through Facebook and Instagram ads. Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.
Audience Engagement
To increase audience engagement, we are utilizing smart targeting with Targeted Banner Ads. Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.
Lead Generation Additionally, we are seeing strong results in lead generation by maximizing their marketing efforts with pay-per-click (sem). Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.
In terms of recent success, in just the past 90 days, we've delivered 16 million impressions that garnered 181 thousand clicks for the 58 speciality schools clients I chose to feature here.
With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.
Email yourself a copy of the script
What's Working Script...
What sets Lee/Amplified apart?
Many of our clients and prospective clients, especially in the Education industry ask us what sets Lee and Amplified apart from other agencies?
The answer is pretty simple. We believe that every advertiser should benefit from our scale and experience. Not only do we reach 50 million local consumers in our 77 markets with our news and informatoin websites, we also help thousands of advertisers have success in omni-channel advertising.
Let's take a look at what's working well for our Speciality Schools clients:
Social Interaction
Facebook and Instagram ads
We're helping our Speciality Schools clients create social interest and engagement for their ad messages through Social Advertising advertising.
On average, we're delivering 213,954 Facebook and Instagram ads impressions per campaign, leading to 4,398 clicks with 2.06 Click-Thru-Rate.
Audience Engagement
Targeted Banner Ads
We're helping our Speciality Schools clients generate clicks on specific ad message and offers through Display advertising.
On average, we're delivering 122,801 Targeted Banner Ads impressions per campaign, leading to 275 clicks with 0.22 Click-Thru-Rate.
Lead Generation
Pay-Per-Click (SEM)
We're helping our Speciality Schools clients create new leads through Search advertising.
On average, we're delivering 19,116 Pay-Per-Click (SEM) impressions per campaign, leading to 1,999 clicks with 10.46 Click-Thru-Rate.
Video Interaction
Video Pre-Roll
We're helping our Speciality Schools clients deliver a guaranteed, non-skippable play of their broadcast or video commercials through Video advertising.
On average, we're delivering 30,064 Video Pre-Roll impressions per campaign, leading to 420 clicks with 1.40 Click-Thru-Rate.
YouTube
We're helping our Speciality Schools clients attract engaged video viewership and clicks through advertising on Video advertising.
On average, we're delivering 63,267 YouTube impressions per campaign, leading to 24 clicks with 59.39 Completion Rate.
Mobile Interaction
Mobile Location Targeting
We're helping our Speciality Schools clients place highly targeted mobile ad messages within very precise locations, such as an area around their service location or even competitors using Hyper-Local advertising.
On average, we're delivering 88,031 Mobile Location Targeting impressions per campaign, leading to 185 clicks with 0.21 Click-Thru-Rate.
Branding & Awareness
Connected TV
We're helping our Speciality Schools clients deliver their video and broadcast commercials to the big streaming screen through Streaming advertising.
On average, we're delivering 198,072 Connected TV impressions per campaign, leading to 191,083 completions with 96.47 Completion Rate.
OTT
We're helping our Speciality Schools clients deliver their video and broadcast commercials to streaming devices such as connected televisions, mobile and desktop Streaming advertising.
On average, we're delivering 61,096 OTT impressions per campaign, leading to 55,130 completions with 90.23 Completion Rate.
Streaming Audio
We're helping our Speciality Schools clients deliver the memorable sounds of their brand messages through audio commercials in Streaming advertising.
On average, we're delivering 97,877 Streaming Audio impressions per campaign, leading to 94,590 completions with 0.00 Click-Thru-Rate.
Creative Gallery
QikVid Pro
Client Results
Drama Kids International
Social Ads
203 impressions
10 clicks
4.93% Aggregate CTR
Want to learn more about Drama Kids International? Contact Sandy Drewry
sdrewry@tucson.com
Flowing Well Unified School
Social Ads
65,393 impressions
2,412 clicks
3.69% Aggregate CTR
Want to learn more about Flowing Well Unified School? Contact Denise Tellez
dtellez@tucson.com
Saint Patrick School
Pay-Per-Click,Social Ads,Targeted Display
187,350 impressions
5,815 clicks
3.10% Aggregate CTR
Want to learn more about Saint Patrick School? Contact Chad Kemp
ckemp@cumberlink.com
Broken Arrow Public Schools
Social Ads
86,409 impressions
2,169 clicks
2.51% Aggregate CTR
Want to learn more about Broken Arrow Public Schools? Contact Jacqui McFarland
Jacqui.McFarland@tulsaworld.com
Eagle Christian Academy
Social Ads
35,829 impressions
901 clicks
2.51% Aggregate CTR
Want to learn more about Eagle Christian Academy? Contact Joey Dingrando
Joey.Dingrando@wacotrib.com
Amphitheater Public Schools
Social Ads,Targeted Display
127,003 impressions
2,902 clicks
2.28% Aggregate CTR
Want to learn more about Amphitheater Public Schools? Contact Denise Tellez
dtellez@tucson.com
Academy of Tucson High School
Social Ads
17,637 impressions
370 clicks
2.10% Aggregate CTR
Want to learn more about Academy of Tucson High School? Contact Sandy Drewry
sdrewry@tucson.com
Hazelwood School District
Social Ads,Targeted Display
158,787 impressions
3,176 clicks
2.00% Aggregate CTR
Want to learn more about Hazelwood School District? Contact Kevin Weaks
kweaks@post-dispatch.com
Campagna Academy Recruitment
Social Ads,Targeted Display
202,767 impressions
3,986 clicks
1.97% Aggregate CTR
Want to learn more about Campagna Academy Recruitment? Contact Maria Avila
maria.avila@nwi.com
Vail School District
Social Ads
62,266 impressions
1,213 clicks
1.95% Aggregate CTR
Want to learn more about Vail School District? Contact Denise Tellez
dtellez@tucson.com
Illinois Tutoring Initiative
Social Ads,Targeted Display,YouTube
3,599,931 impressions
68,424 clicks
1.90% Aggregate CTR
Want to learn more about Illinois Tutoring Initiative? Contact Katie Mavros
kmavros@pantagraph.com
Make Way for Books
Social Ads
38,542 impressions
726 clicks
1.88% Aggregate CTR
Want to learn more about Make Way for Books? Contact Carly Cherry
ccherry@tucson.com
East St. Louis School District
Social Ads,Targeted Display
86,676 impressions
1,585 clicks
1.83% Aggregate CTR
Want to learn more about East St. Louis School District? Contact Kevin Weaks
kweaks@post-dispatch.com
School District of Holmen
Social Ads
2,729,178 impressions
48,081 clicks
1.76% Aggregate CTR
Want to learn more about School District of Holmen? Contact Alex Wasieleski
alex.wasieleski@lee.net
Want to learn more about PINNACLE INSTITUTE COSMETOLOGY? Contact Melissa Neiderer
mneiderer@mooresvilletribune.com
The Language Spot
OTT,Social Ads
35,942 impressions
311 clicks
0.87% Aggregate CTR
Want to learn more about The Language Spot? Contact Katie Mavros
kmavros@pantagraph.com
Cedar Bluffs
Social Ads,Targeted Display
105,370 impressions
838 clicks
0.80% Aggregate CTR
Want to learn more about Cedar Bluffs? Contact Barb Nekolite
bnekolite@fremonttribune.com
Norris Public Schools
Targeted Display
7,695 impressions
50 clicks
0.65% Aggregate CTR
Want to learn more about Norris Public Schools? Contact Annette Lytle
annette.lytle@lee.net
Ridgeway Community School
Targeted Display
15,053 impressions
94 clicks
0.62% Aggregate CTR
Want to learn more about Ridgeway Community School? Contact James Meadows
James.Meadows@lee.net
Trinity Collegiate School
OTT,Pre Roll
98,506 impressions
615 clicks
0.62% Aggregate CTR
Want to learn more about Trinity Collegiate School? Contact Mike Bowen
mbowen@florencenews.com
Francis Howell School District
Pre Roll,Targeted Display
83,250 impressions
492 clicks
0.59% Aggregate CTR
Want to learn more about Francis Howell School District? Contact Kevin Weaks
kweaks@post-dispatch.com
COLONIAL HEIGHTS PUBLIC SCHOOLS
Targeted Display
11,292 impressions
64 clicks
0.57% Aggregate CTR
Want to learn more about COLONIAL HEIGHTS PUBLIC SCHOOLS? Contact Michelle Gillison
mgillison@timesdispatch.com
Napa County Office of Education
Targeted Display
120,559 impressions
663 clicks
0.55% Aggregate CTR
Want to learn more about Napa County Office of Education? Contact Phyllis Mauceri
pmauceri@napanews.com
Atlantic Co. Institute of Technology
Targeted Display
13,459 impressions
68 clicks
0.51% Aggregate CTR
Want to learn more about Atlantic Co. Institute of Technology? Contact Meg Perry
Mperry@pressofac.com
Logan View Public Schools
Targeted Display
26,081 impressions
111 clicks
0.43% Aggregate CTR
Want to learn more about Logan View Public Schools? Contact Dayatara Craddock
dcraddock@owh.com
Florence school district 1
Targeted Display
22,545 impressions
92 clicks
0.41% Aggregate CTR
Want to learn more about Florence school district 1? Contact Mike Bowen
mbowen@florencenews.com
St George School
Targeted Display
35,840 impressions
139 clicks
0.39% Aggregate CTR
Want to learn more about St George School? Contact Dana Anderson
Dana.Anderson@nwi.com
Pella Community School District
Targeted Display
60,156 impressions
227 clicks
0.38% Aggregate CTR
Want to learn more about Pella Community School District? Contact Shane Brown
sbrown@qconline.com
West Point Public School
Targeted Display
78,188 impressions
296 clicks
0.38% Aggregate CTR
Want to learn more about West Point Public School? Contact Dayatara Craddock
dcraddock@owh.com
Houston Academy
Targeted Display
45,242 impressions
167 clicks
0.37% Aggregate CTR
Want to learn more about Houston Academy? Contact Kim Hewett
khewett@dothaneagle.com
Umo Ho Nation Public School
Targeted Display
45,033 impressions
161 clicks
0.36% Aggregate CTR
Want to learn more about Umo Ho Nation Public School? Contact Dayatara Craddock
dcraddock@owh.com
Hastings Public Schools
Targeted Display
53,189 impressions
187 clicks
0.35% Aggregate CTR
Want to learn more about Hastings Public Schools? Contact Dayatara Craddock
dcraddock@owh.com
OregonCares
Targeted Display
41,696 impressions
137 clicks
0.33% Aggregate CTR
Want to learn more about OregonCares? Contact Tyler Fritz
Tfritz@madison.com
Creighton Prep
Targeted Display
51,267 impressions
160 clicks
0.31% Aggregate CTR
Want to learn more about Creighton Prep? Contact Dayatara Craddock
dcraddock@owh.com
Whitfield School
Targeted Display
103,502 impressions
308 clicks
0.30% Aggregate CTR
Want to learn more about Whitfield School? Contact Charlie Dalton
cdalton@post-dispatch.com
Mathnasium
Pre Roll,Social Ads,Targeted Display
824,073 impressions
2,367 clicks
0.29% Aggregate CTR
Want to learn more about Mathnasium? Contact Lauren Sturycz
lsturycz@kenoshanews.com
Wells County District Health
Targeted Display
240,360 impressions
663 clicks
0.28% Aggregate CTR
Want to learn more about Wells County District Health? Contact Rachel Schwehr
rachel.schwehr@bismarcktribune.com
Carlisle Area School District
Mobile Location Targeting
46,715 impressions
126 clicks
0.27% Aggregate CTR
Want to learn more about Carlisle Area School District? Contact Karen Robinson
krobinson@cumberlink.com
Denmark College
Social Ads,Streaming Audio,YouTube
261,937 impressions
707 clicks
0.27% Aggregate CTR
Want to learn more about Denmark College? Contact Janet Johnson
janet.johnson@globegazette.com
Miller Mentoring
Targeted Display,YouTube
113,457 impressions
285 clicks
0.25% Aggregate CTR
Want to learn more about Miller Mentoring? Contact Devin White
Devin.white@lee.net
Duchesne High School
Targeted Display
124,358 impressions
265 clicks
0.21% Aggregate CTR
Want to learn more about Duchesne High School? Contact Martha Wegmann
mwegmann@post-dispatch.com
Duchesne Academy
Targeted Display
157,272 impressions
291 clicks
0.19% Aggregate CTR
Want to learn more about Duchesne Academy? Contact Trey Berendes
Trey.Berendes@owh.com
Cedar Falls Community Schools
Mobile Location Targeting,Targeted Display
489,204 impressions
761 clicks
0.16% Aggregate CTR
Want to learn more about Cedar Falls Community Schools? Contact Kelly Balvanz
kelly.balvanz@wcfcourier.com
Siena Catholic Schools of Racine
OTT,Targeted Display
135,231 impressions
202 clicks
0.15% Aggregate CTR
Want to learn more about Siena Catholic Schools of Racine? Contact Erin Fletcher
Erin.Fletcher@lee.net
ESU #3
Targeted Display
403,746 impressions
540 clicks
0.13% Aggregate CTR
Want to learn more about ESU #3? Contact Anita Powley
Anita.Powley@owh.com
Holland Hall
Connected TV,Targeted Display,YouTube
1,901,778 impressions
1,909 clicks
0.10% Aggregate CTR
Want to learn more about Holland Hall? Contact Dallas West
dallas.west@tulsaworld.com
Central Community College
Streaming Audio
130,957 impressions
Want to learn more about Central Community College? Contact Victoria McConnell-Hyatt
vmcconnell-hyatt@columbustelegram.com
*Confidential client #57
0 impressions
*Confidential client #58
Connected TV,OTT
162,927 impressions
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