SELECT * FROM getallvideos where lower(industry) like 'police departments' | 1 Government / Police Departments
Fast-Trak Sales Scripting

Government / Police Departments

5 advertisers, 9 campaigns

2 months per campaign

$878 monthly per channel

QikVid Pro Example:

Call Opening Script...

Good afternoon.
The reason I'm calling is, with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Government industry.

With that, I’m excited to share some of our success in the Government industry with new Police Department clients.

To do this, We analyzed 5 other police departments we work with in omni-channel advertising to see what was working for them.

My goal is to be able to share these insights with you to help you maximize your marketing efforts.

    Here's what I found:

  • In display, we are creating new audience engagement for our police department clients through targeted banner ads.
  • To increase mobile interaction, we are utilizing smart targeting with Mobile Location Targeting.
  • Additionally, we are seeing strong results in video interaction by maximizing their marketing efforts with youtube.

In terms of recent success, in just the past 90 days, we've delivered 936 thousand impressions that garnered 1 thousand clicks for the 5 police department clients I chose.

With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.

Police Departments Results Guide

Branding & Awareness
Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience.

Included results for Police Department:

  • Streaming Audio - Benchmark Click-Thru-Rate of 0.00%
    • Audience Engagement
    Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.

    Included results for Police Department:

  • Targeted Banner Ads - Benchmark Click-Thru-Rate of 0.20%
    • Mobile Interaction
    Mobile interaction the engagement of mobile users through targeted advertisements, delivered in real-time to their device in a specific geography.

    Included results for Police Department:

  • Mobile Location Targeting - Benchmark Click-Thru-Rate of 0.08%
    • Social Interaction
    Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.

    Included results for Police Department:

    Video Interaction
    Video interaction is a group of people's active and positive response to a viewwed video advertisement. The targeted video ads strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.

    Included results for Police Department:

  • YouTube - Benchmark Completion Rate of 59.47%
    • Lead Generation
    Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.

    Included results for Police Department:

    Good afternoon,
    My name is *INSERTYOURNAMEHERE. I am an omni-channel marketing sales representative Lee Enterprises. The reason for my email is simple; with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Government industry.

    With that, I’m excited to share some of our success in the Government industry with new Police Department clients. To do this, We analyzed 5 other police departments we work with in omni-channel advertising to see what was working for them. My goal is to be able to share these insights with you to help you maximize your marketing efforts.

    Here's what I found:

    Audience Engagement
     In display, we are creating new audience engagement for our police department clients through Targeted Banner Ads. Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.

    Mobile Interaction
     To increase mobile interaction, we are utilizing smart targeting with Mobile Location Targeting. Mobile interaction the engagement of mobile users through targeted advertisements, delivered in real-time to their device in a specific geography.

    Video Interaction
    Additionally, we are seeing strong results in video interaction by maximizing their marketing efforts with youtube. Video interaction is a group of people's active and positive response to a viewwed video advertisement. The targeted video ads strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.

    In terms of recent success, in just the past 90 days, we've delivered 936 thousand impressions that garnered 1 thousand clicks for the 5 police department clients I chose to feature here.



    With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.

    Email yourself a copy of the script

    What's Working Script...

    What sets Lee/Amplified apart?
    Many of our clients and prospective clients, especially in the Government industry ask us what sets Lee and Amplified apart from other agencies?

    The answer is pretty simple. We believe that every advertiser should benefit from our scale and experience. Not only do we reach 50 million local consumers in our 77 markets with our news and informatoin websites, we also help thousands of advertisers have success in omni-channel advertising.

    Let's take a look at what's working well for our Police Department clients:

    Audience Engagement

      Targeted Banner Ads
      We're helping our Police Department clients generate clicks on specific ad message and offers through Display advertising.

      On average, we're delivering 118,470 Targeted Banner Ads impressions per campaign, leading to 232 clicks with 0.20 Click-Thru-Rate.


    Mobile Interaction

      Mobile Location Targeting
      We're helping our Police Department clients place highly targeted mobile ad messages within very precise locations, such as an area around their service location or even competitors using Hyper-Local advertising.

      On average, we're delivering 202,645 Mobile Location Targeting impressions per campaign, leading to 165 clicks with 0.08 Click-Thru-Rate.


    Video Interaction

      YouTube
      We're helping our Police Department clients attract engaged video viewership and clicks through advertising on Video advertising.

      On average, we're delivering 20,312 YouTube impressions per campaign, leading to 4 clicks with 59.47 Completion Rate.


    Branding & Awareness

      Streaming Audio
      We're helping our Police Department clients deliver the memorable sounds of their brand messages through audio commercials in Streaming advertising.

      On average, we're delivering 100,071 Streaming Audio impressions per campaign, leading to 98,714 completions with 0.00 Click-Thru-Rate.


    QikVid Pro

    Client Results

    X4 Insights - "Built by Lee, Fueled by You."
    This website, including attachments, links, videos and other materials may include confidential and/or proprietary information, and may be used only by Lee Enterprises employees. If the user of this website is not a Lee Enterprises employee or his or her authorized agent, the user is hereby notified that any dissemination, distribution or copying of this website is strictly prohibited. If you have received this website in error, please delete your browser cookies and close this website.