SELECT * FROM getallvideos where lower(industry) like 'new car dealerships' | 1
Automotive / New Car Dealerships
Fast-Trak Sales Scripting
Automotive / New Car Dealerships
82 advertisers, 167 campaigns
4 months per campaign
$902 monthly per channel
QikVid Pro Example:
Call Opening Script...
Good afternoon. The reason I'm calling is, with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Automotive industry.
With that, I’m excited to share some of our success in the Automotive industry with new New Car Dealer clients.
To do this, We analyzed 82 other new car dealerships we work with in omni-channel advertising to see what was working for them.
My goal is to be able to share these insights with you to help you maximize your marketing efforts.
Here's what I found:
In social advertising, we are creating new social interaction for our new car dealer clients through facebook and instagram ads.
To increase lead generation, we are utilizing smart targeting with Pay-Per-Click (SEM).
Additionally, we are seeing strong results in audience engagement by maximizing their marketing efforts with targeted banner ads.
In terms of recent success, in just the past 90 days, we've delivered 44 million impressions that garnered 187 thousand clicks for the 82 new car dealer clients I chose.
With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.
New Car Dealerships Results Guide
Branding & Awareness
Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience.
Included results for New Car Dealer:
Connected TV - Benchmark Completion Rate of 100.01%
OTT - Benchmark Completion Rate of 91.90%
OTT - Benchmark Click-Thru-Rate of 0.00%
Streaming Audio - Benchmark Click-Thru-Rate of 0.00%
Audience Engagement
Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.
Included results for New Car Dealer:
Targeted Banner Ads - Benchmark Click-Thru-Rate of 0.41%
Targeted Banner Ads - Benchmark Click-Thru-Rate of 0.19%
Mobile Interaction
Mobile interaction the engagement of mobile users through targeted advertisements, delivered in real-time to their device in a specific geography.
Included results for New Car Dealer:
Mobile Location Targeting - Benchmark Click-Thru-Rate of 0.20%
Social Interaction
Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.
Included results for New Car Dealer:
Facebook and Instagram ads - Benchmark Click-Thru-Rate of 0.69%
Video Interaction
Video interaction is a group of people's active and positive response to a viewwed video advertisement. The targeted video ads strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.
Included results for New Car Dealer:
Video Pre-Roll - Benchmark Click-Thru-Rate of 1.44%
YouTube - Benchmark Completion Rate of 60.19%
Lead Generation
Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.
Included results for New Car Dealer:
Pay-Per-Click (SEM) - Benchmark Click-Thru-Rate of 4.74%
Good afternoon,
My name is *INSERTYOURNAMEHERE. I am an omni-channel marketing sales representative Lee Enterprises. The reason for my email is simple; with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Automotive industry.
With that, I’m excited to share some of our success in the Automotive industry with new New Car Dealer clients. To do this, We analyzed 82 other new car dealerships we work with in omni-channel advertising to see what was working for them. My goal is to be able to share these insights with you to help you maximize your marketing efforts.
Here's what I found:
Social Interaction
In social advertising, we are creating new social interaction for our new car dealer clients through Facebook and Instagram ads. Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.
Lead Generation
To increase lead generation, we are utilizing smart targeting with Pay-Per-Click (SEM). Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.
Audience Engagement Additionally, we are seeing strong results in audience engagement by maximizing their marketing efforts with targeted banner ads. Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.
In terms of recent success, in just the past 90 days, we've delivered 44 million impressions that garnered 187 thousand clicks for the 82 new car dealer clients I chose to feature here.
With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.
Email yourself a copy of the script
What's Working Script...
What sets Lee/Amplified apart?
Many of our clients and prospective clients, especially in the Automotive industry ask us what sets Lee and Amplified apart from other agencies?
The answer is pretty simple. We believe that every advertiser should benefit from our scale and experience. Not only do we reach 50 million local consumers in our 77 markets with our news and informatoin websites, we also help thousands of advertisers have success in omni-channel advertising.
Let's take a look at what's working well for our New Car Dealer clients:
Social Interaction
Facebook and Instagram ads
We're helping our New Car Dealer clients create social interest and engagement for their ad messages through Social Advertising advertising.
On average, we're delivering 714,550 Facebook and Instagram ads impressions per campaign, leading to 4,906 clicks with 0.69 Click-Thru-Rate.
Lead Generation
Pay-Per-Click (SEM)
We're helping our New Car Dealer clients create new leads through Search advertising.
On average, we're delivering 83,992 Pay-Per-Click (SEM) impressions per campaign, leading to 3,985 clicks with 4.74 Click-Thru-Rate.
Video Interaction
Video Pre-Roll
We're helping our New Car Dealer clients deliver a guaranteed, non-skippable play of their broadcast or video commercials through Video advertising.
On average, we're delivering 103,601 Video Pre-Roll impressions per campaign, leading to 1,495 clicks with 1.44 Click-Thru-Rate.
YouTube
We're helping our New Car Dealer clients attract engaged video viewership and clicks through advertising on Video advertising.
On average, we're delivering 117,131 YouTube impressions per campaign, leading to 24 clicks with 60.19 Completion Rate.
Mobile Interaction
Mobile Location Targeting
We're helping our New Car Dealer clients place highly targeted mobile ad messages within very precise locations, such as an area around their service location or even competitors using Hyper-Local advertising.
On average, we're delivering 126,378 Mobile Location Targeting impressions per campaign, leading to 259 clicks with 0.20 Click-Thru-Rate.
Audience Engagement
Targeted Banner Ads
We're helping our New Car Dealer clients generate clicks on specific ad message and offers through Display advertising.
On average, we're delivering 331,884 Targeted Banner Ads impressions per campaign, leading to 620 clicks with 0.19 Click-Thru-Rate.
Targeted Banner Ads
We're helping our New Car Dealer clients Display advertising.
On average, we're delivering 42,316 Targeted Banner Ads impressions per campaign, leading to 173 clicks with 0.41 Click-Thru-Rate.
Branding & Awareness
Connected TV
We're helping our New Car Dealer clients deliver their video and broadcast commercials to the big streaming screen through Streaming advertising.
On average, we're delivering 311,369 Connected TV impressions per campaign, leading to 311,400 completions with 100.01 Completion Rate.
OTT
We're helping our New Car Dealer clients deliver their video and broadcast commercials to streaming devices such as connected televisions, mobile and desktop Streaming advertising.
On average, we're delivering 149,872 OTT impressions per campaign, leading to 137,739 completions with 91.90 Completion Rate.
OTT
We're helping our New Car Dealer clients Streaming advertising.
On average, we're delivering 41,199 OTT impressions per campaign, leading to 38,731 completions with 0.00 Click-Thru-Rate.
Streaming Audio
We're helping our New Car Dealer clients deliver the memorable sounds of their brand messages through audio commercials in Streaming advertising.
On average, we're delivering 57,660 Streaming Audio impressions per campaign, leading to 56,535 completions with 0.00 Click-Thru-Rate.
Creative Gallery
QikVid Pro
Client Results
Deery Brothers
Pay-Per-Click
300,896 impressions
11,187 clicks
3.72% Aggregate CTR
Want to learn more about Deery Brothers? Contact Laura Zurmuehlen
Laura.Zurmuehlen@lee.net
Edge Motors
OTT,Pay-Per-Click
183,480 impressions
5,741 clicks
3.13% Aggregate CTR
Want to learn more about Edge Motors? Contact Melissa Neiderer
mneiderer@mooresvilletribune.com
*Confidential client #3
Pay-Per-Click,Targeted Display
262,541 impressions
6,057 clicks
2.31% Aggregate CTR
Modern Chevrolet
Social Ads
1,474,725 impressions
26,774 clicks
1.82% Aggregate CTR
Want to learn more about Modern Chevrolet? Contact Kim Kelley
kkelley@bristolnews.com
*Confidential client #5
Connected TV,OTT,Pre Roll
117,219 impressions
1,849 clicks
1.58% Aggregate CTR
Youngblood Auto Group
Pre Roll
155,591 impressions
1,907 clicks
1.23% Aggregate CTR
Want to learn more about Youngblood Auto Group? Contact Sarah King
sking@amplifieddigitalagency.com
Mason City Ford Chrysler
Targeted Display
5,142 impressions
58 clicks
1.13% Aggregate CTR
Want to learn more about Mason City Ford Chrysler? Contact Tricia Wilderman
tricia.wilderman@globegazette.com
*Confidential client #8
Pay-Per-Click,Targeted Display
371,736 impressions
3,936 clicks
1.06% Aggregate CTR
*Confidential client #9
Targeted Display
178,691 impressions
1,778 clicks
1.00% Aggregate CTR
Kamper Korner
Mobile Location Targeting,Pay-Per-Click,Targeted Display
411,251 impressions
4,016 clicks
0.98% Aggregate CTR
Want to learn more about Kamper Korner? Contact Austin Kelly
akelly@qctimes.com
*Confidential client #11
Targeted Display
95,846 impressions
914 clicks
0.95% Aggregate CTR
Charlie Cole- Black Wolf HD
Mobile Location Targeting,Pay-Per-Click,Social Ads,Targeted Display
1,032,583 impressions
9,611 clicks
0.93% Aggregate CTR
Want to learn more about Charlie Cole- Black Wolf HD? Contact Amanda Shell
ashell@bristolnews.com
*Confidential client #13
Targeted Display
83,912 impressions
752 clicks
0.90% Aggregate CTR
*Confidential client #14
Pre Roll
50,202 impressions
435 clicks
0.87% Aggregate CTR
ButteAuto
Targeted Display
10,240 impressions
87 clicks
0.85% Aggregate CTR
Want to learn more about ButteAuto? Contact Kim LaBreche
kim.labreche@mtstandard.com
Glynn Smith
Targeted Display
10,003 impressions
85 clicks
0.85% Aggregate CTR
Want to learn more about Glynn Smith? Contact Andy Jones
ajones@oanow.com
*Confidential client #17
Pre Roll
50,164 impressions
421 clicks
0.84% Aggregate CTR
Mike Smith Buick GMC
Mobile Location Targeting,Social Ads,Targeted Display
263,851 impressions
2,175 clicks
0.82% Aggregate CTR
Want to learn more about Mike Smith Buick GMC? Contact Darlene Porter
dporter@buffnews.com
*Confidential client #19
Targeted Display
154,366 impressions
1,228 clicks
0.80% Aggregate CTR
*Confidential client #20
Mobile Location Targeting,Targeted Display
24,041 impressions
190 clicks
0.79% Aggregate CTR
Pettus Automotive
Targeted Display
15,601 impressions
124 clicks
0.79% Aggregate CTR
Want to learn more about Pettus Automotive? Contact Michelle Menley
mmenley@dailyjournalonline.com
Auto Plaza Ford
Targeted Display
9,098 impressions
69 clicks
0.76% Aggregate CTR
Want to learn more about Auto Plaza Ford? Contact Michelle Menley
mmenley@dailyjournalonline.com
Barker Motors
Social Ads,Targeted Display
1,560,795 impressions
11,334 clicks
0.73% Aggregate CTR
Want to learn more about Barker Motors? Contact Kim Baker
kbaker@pantagraph.com
*Confidential client #24
Mobile Location Targeting,Pay-Per-Click,Targeted Display,YouTube
677,002 impressions
4,912 clicks
0.73% Aggregate CTR
*Confidential client #25
Mobile Location Targeting,OTT,Pre Roll,Streaming Audio,Targeted Display,YouTube
1,303,362 impressions
9,447 clicks
0.72% Aggregate CTR
Leskovar Motors
Targeted Display
10,005 impressions
71 clicks
0.71% Aggregate CTR
Want to learn more about Leskovar Motors? Contact Kim LaBreche
kim.labreche@mtstandard.com
*Confidential client #27
Targeted Display
402,148 impressions
2,781 clicks
0.69% Aggregate CTR
*Confidential client #28
Pay-Per-Click,Targeted Display
344,377 impressions
2,362 clicks
0.69% Aggregate CTR
*Confidential client #29
OTT,Pre Roll
41,748 impressions
270 clicks
0.65% Aggregate CTR
*Confidential client #30
Social Ads
128,498 impressions
807 clicks
0.63% Aggregate CTR
Dee Motors
Targeted Display
25,223 impressions
157 clicks
0.62% Aggregate CTR
Want to learn more about Dee Motors? Contact Kim LaBreche
kim.labreche@mtstandard.com
Deery Auto Outlet
Pay-Per-Click,Social Ads
848,594 impressions
5,225 clicks
0.62% Aggregate CTR
Want to learn more about Deery Auto Outlet? Contact Laura Zurmuehlen
Laura.Zurmuehlen@lee.net
Casper Mountain Motorsports
Pre Roll
401,307 impressions
2,451 clicks
0.61% Aggregate CTR
Want to learn more about Casper Mountain Motorsports? Contact Cody Negri
Cody.Negri@trib.com
*Confidential client #34
Targeted Display
101,189 impressions
608 clicks
0.60% Aggregate CTR
*Confidential client #35
Targeted Display
37,565 impressions
219 clicks
0.58% Aggregate CTR
Pioneer Chevrolet
Pay-Per-Click,Social Ads,YouTube
1,945,438 impressions
10,803 clicks
0.56% Aggregate CTR
Want to learn more about Pioneer Chevrolet? Contact Amanda Shell
ashell@bristolnews.com
Wallace Imports of JC
Connected TV,Pay-Per-Click,Social Ads
1,327,557 impressions
7,270 clicks
0.55% Aggregate CTR
Want to learn more about Wallace Imports of JC? Contact Lora McCoy
lmccoy@bristolnews.com
*Confidential client #38
Display Addressable
10,549 impressions
53 clicks
0.50% Aggregate CTR
*Confidential client #39
Targeted Display
279,970 impressions
1,367 clicks
0.49% Aggregate CTR
Terrys Ford of Peotone
Targeted Display
20,032 impressions
95 clicks
0.47% Aggregate CTR
Want to learn more about Terrys Ford of Peotone? Contact Dana Anderson
Dana.Anderson@nwi.com
Battlefield Automotive
Mobile Location Targeting,Pre Roll,Targeted Display
666,527 impressions
3,085 clicks
0.46% Aggregate CTR
Want to learn more about Battlefield Automotive? Contact Jennifer Margerum
jmargerum@starexponent.com
*Confidential client #42
Targeted Display
47,216 impressions
206 clicks
0.44% Aggregate CTR
*Confidential client #43
Targeted Display
30,556 impressions
134 clicks
0.44% Aggregate CTR
Pritchards of Britt
Social Ads,Streaming Audio,Targeted Display
1,843,583 impressions
8,149 clicks
0.44% Aggregate CTR
Want to learn more about Pritchards of Britt? Contact John Frels
john.frels@globegazette.com
Terrys RV Center
Targeted Display
32,942 impressions
144 clicks
0.44% Aggregate CTR
Want to learn more about Terrys RV Center? Contact Dana Anderson
Dana.Anderson@nwi.com
Want to learn more about Whiteman Chevrolet? Contact Jason Constantine
Jason.Constantine@lee.net
Riverside Golf & RV
Targeted Display
260,349 impressions
302 clicks
0.12% Aggregate CTR
Want to learn more about Riverside Golf & RV? Contact Amanda Cline
acline@morganton.com
RANDY MARION FORD OF ASHE COUNTY WEST JEFFERSON
Mobile Location Targeting,Targeted Display
1,402,170 impressions
1,524 clicks
0.11% Aggregate CTR
Want to learn more about RANDY MARION FORD OF ASHE COUNTY WEST JEFFERSON? Contact LeAnna Dunlap
ldunlap@NCMediagroup.com
RANDY MARION CHRYSLER JEEP DODGE RAM
Targeted Display
4,325,842 impressions
4,146 clicks
0.10% Aggregate CTR
Want to learn more about RANDY MARION CHRYSLER JEEP DODGE RAM? Contact LeAnna Dunlap
ldunlap@NCMediagroup.com
RANDY MARION
Targeted Display
6,438,050 impressions
6,057 clicks
0.09% Aggregate CTR
Want to learn more about RANDY MARION? Contact LeAnna Dunlap
ldunlap@mooresvilletribune.com
Morganton Honda
Targeted Display
1,202,842 impressions
974 clicks
0.08% Aggregate CTR
Want to learn more about Morganton Honda? Contact Amanda Cline
acline@morganton.com
Power Honda
YouTube
97,978 impressions
20 clicks
0.02% Aggregate CTR
Want to learn more about Power Honda? Contact Darlene Schaecher
darlene.schaecher@lee.net
Scenic RV
OTT,YouTube
1,124,847 impressions
65 clicks
0.01% Aggregate CTR
Want to learn more about Scenic RV? Contact Missy Paulson
mpaulson@wiscnews.com
Flow Automotive - Acura Wilmington
OTT
85,760 impressions
Want to learn more about Flow Automotive - Acura Wilmington? Contact Calvin Clark
calvin.clark@greensboro.com
Flow Automotive - Audi WS
OTT
85,750 impressions
Want to learn more about Flow Automotive - Audi WS? Contact Calvin Clark
calvin.clark@greensboro.com
Flow Automotive - Hyundai
OTT
114,309 impressions
Want to learn more about Flow Automotive - Hyundai? Contact Calvin Clark
calvin.clark@greensboro.com
Flow Automotive - Nissan Statesville
OTT
64,352 impressions
Want to learn more about Flow Automotive - Nissan Statesville? Contact Calvin Clark
calvin.clark@greensboro.com
Heller Motors - 60060231
Connected TV
1,597,108 impressions
Want to learn more about Heller Motors - 60060231? Contact Jenny Kehl
jkehl@pantagraph.com
MOUNTAIN MITSUBISHI
OTT
52,321 impressions
Want to learn more about MOUNTAIN MITSUBISHI? Contact Amber Nelson
anelson2@hickoryrecord.com
Wright Way Hyundai
Connected TV,OTT
130,980 impressions
Want to learn more about Wright Way Hyundai? Contact Stephanie Twitty
stwitty@newsvirginian.com
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