SELECT * FROM getallvideos where lower(industry) like 'medical and equipment companies' | 0 Healthcare / Medical and Equipment Companies
Fast-Trak Sales Scripting

Healthcare / Medical and Equipment Companies

96 advertisers, 298 campaigns

4 months per campaign

$854 monthly per channel

Call Opening Script...

Good afternoon.
The reason I'm calling is, with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Healthcare industry.

With that, I’m excited to share some of our success in the Healthcare industry with new Medical & Equipment clients.

To do this, We analyzed 96 other medical and equipment companies we work with in omni-channel advertising to see what was working for them.

My goal is to be able to share these insights with you to help you maximize your marketing efforts.

    Here's what I found:

  • In social advertising, we are creating new social interaction for our medical & equipment clients through facebook and instagram ads.
  • To increase lead generation, we are utilizing smart targeting with Pay-Per-Click (SEM).
  • Additionally, we are seeing strong results in audience engagement by maximizing their marketing efforts with targeted banner ads.

In terms of recent success, in just the past 90 days, we've delivered 54 million impressions that garnered 406 thousand clicks for the 96 medical & equipment clients I chose.

With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.

Medical and Equipment Companies Results Guide

Branding & Awareness
Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience.

Included results for Medical & Equipment:

  • Connected TV - Benchmark Completion Rate of 96.43%
  • OTT - Benchmark Completion Rate of 91.28%
  • Streaming Audio - Benchmark Click-Thru-Rate of 0.00%
    • Audience Engagement
    Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.

    Included results for Medical & Equipment:

  • Targeted Banner Ads - Benchmark Click-Thru-Rate of 0.21%
    • Mobile Interaction
    Mobile interaction the engagement of mobile users through targeted advertisements, delivered in real-time to their device in a specific geography.

    Included results for Medical & Equipment:

  • Mobile Location Targeting - Benchmark Click-Thru-Rate of 0.21%
    • Social Interaction
    Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.

    Included results for Medical & Equipment:

  • Facebook and Instagram ads - Benchmark Click-Thru-Rate of 1.27%
    • Video Interaction
    Video interaction is a group of people's active and positive response to a viewwed video advertisement. The targeted video ads strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.

    Included results for Medical & Equipment:

  • Video Pre-Roll - Benchmark Click-Thru-Rate of 0.82%
  • YouTube - Benchmark Completion Rate of 63.89%
    • Lead Generation
    Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.

    Included results for Medical & Equipment:

  • Pay-Per-Click (SEM) - Benchmark Click-Thru-Rate of 9.13%

    • Good afternoon,
    My name is *INSERTYOURNAMEHERE. I am an omni-channel marketing sales representative Lee Enterprises. The reason for my email is simple; with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Healthcare industry.

    With that, I’m excited to share some of our success in the Healthcare industry with new Medical & Equipment clients. To do this, We analyzed 96 other medical and equipment companies we work with in omni-channel advertising to see what was working for them. My goal is to be able to share these insights with you to help you maximize your marketing efforts.

    Here's what I found:

    Social Interaction
     In social advertising, we are creating new social interaction for our medical & equipment clients through Facebook and Instagram ads. Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.

    Lead Generation
     To increase lead generation, we are utilizing smart targeting with Pay-Per-Click (SEM). Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.

    Audience Engagement
    Additionally, we are seeing strong results in audience engagement by maximizing their marketing efforts with targeted banner ads. Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.

    In terms of recent success, in just the past 90 days, we've delivered 54 million impressions that garnered 406 thousand clicks for the 96 medical & equipment clients I chose to feature here.



    With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.

    Email yourself a copy of the script

    What's Working Script...

    What sets Lee/Amplified apart?
    Many of our clients and prospective clients, especially in the Healthcare industry ask us what sets Lee and Amplified apart from other agencies?

    The answer is pretty simple. We believe that every advertiser should benefit from our scale and experience. Not only do we reach 50 million local consumers in our 77 markets with our news and informatoin websites, we also help thousands of advertisers have success in omni-channel advertising.

    Let's take a look at what's working well for our Medical & Equipment clients:

    Social Interaction

      Facebook and Instagram ads
      We're helping our Medical & Equipment clients create social interest and engagement for their ad messages through Social Advertising advertising.

      On average, we're delivering 344,809 Facebook and Instagram ads impressions per campaign, leading to 4,389 clicks with 1.27 Click-Thru-Rate.


    Lead Generation

      Pay-Per-Click (SEM)
      We're helping our Medical & Equipment clients create new leads through Search advertising.

      On average, we're delivering 28,771 Pay-Per-Click (SEM) impressions per campaign, leading to 2,628 clicks with 9.13 Click-Thru-Rate.


    Audience Engagement

      Targeted Banner Ads
      We're helping our Medical & Equipment clients generate clicks on specific ad message and offers through Display advertising.

      On average, we're delivering 215,281 Targeted Banner Ads impressions per campaign, leading to 443 clicks with 0.21 Click-Thru-Rate.


    Video Interaction

      Video Pre-Roll
      We're helping our Medical & Equipment clients deliver a guaranteed, non-skippable play of their broadcast or video commercials through Video advertising.

      On average, we're delivering 114,762 Video Pre-Roll impressions per campaign, leading to 943 clicks with 0.82 Click-Thru-Rate.


      YouTube
      We're helping our Medical & Equipment clients attract engaged video viewership and clicks through advertising on Video advertising.

      On average, we're delivering 111,551 YouTube impressions per campaign, leading to 37 clicks with 63.89 Completion Rate.


    Mobile Interaction

      Mobile Location Targeting
      We're helping our Medical & Equipment clients place highly targeted mobile ad messages within very precise locations, such as an area around their service location or even competitors using Hyper-Local advertising.

      On average, we're delivering 109,598 Mobile Location Targeting impressions per campaign, leading to 231 clicks with 0.21 Click-Thru-Rate.


    Branding & Awareness

      Connected TV
      We're helping our Medical & Equipment clients deliver their video and broadcast commercials to the big streaming screen through Streaming advertising.

      On average, we're delivering 93,038 Connected TV impressions per campaign, leading to 89,719 completions with 96.43 Completion Rate.


      OTT
      We're helping our Medical & Equipment clients deliver their video and broadcast commercials to streaming devices such as connected televisions, mobile and desktop Streaming advertising.

      On average, we're delivering 135,430 OTT impressions per campaign, leading to 123,614 completions with 91.28 Completion Rate.


      Streaming Audio
      We're helping our Medical & Equipment clients deliver the memorable sounds of their brand messages through audio commercials in Streaming advertising.

      On average, we're delivering 124,867 Streaming Audio impressions per campaign, leading to 120,240 completions with 0.00 Click-Thru-Rate.


    Client Results

    X4 Insights - "Built by Lee, Fueled by You."
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