SELECT * FROM getallvideos where lower(industry) like 'media cable companies' | 1
Media / Media Cable Companies
Fast-Trak Sales Scripting
Media / Media Cable Companies
2 advertisers, 3 campaigns
3 months per campaign
$1,111 monthly per channel
QikVid Pro Example:
Call Opening Script...
Good afternoon. The reason I'm calling is, with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Media industry.
With that, I’m excited to share some of our success in the Media industry with new Media Cable clients.
To do this, We analyzed 2 other media cable companies we work with in omni-channel advertising to see what was working for them.
My goal is to be able to share these insights with you to help you maximize your marketing efforts.
Here's what I found:
In display, we are creating new audience engagement for our media cable clients through targeted banner ads.
To increase mobile interaction, we are utilizing smart targeting with Mobile Location Targeting.
Additionally, we are seeing strong results in branding & awareness by maximizing their marketing efforts with ott.
In terms of recent success, in just the past 90 days, we've delivered 319 thousand impressions that garnered 276 hundred clicks for the 2 media cable clients I chose.
With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.
Media Cable Companies Results Guide
Branding & Awareness
Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience.
Included results for Media Cable:
OTT - Benchmark Completion Rate of 94.60%
Audience Engagement
Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.
Included results for Media Cable:
Targeted Banner Ads - Benchmark Click-Thru-Rate of 0.26%
Mobile Interaction
Mobile interaction the engagement of mobile users through targeted advertisements, delivered in real-time to their device in a specific geography.
Included results for Media Cable:
Mobile Location Targeting - Benchmark Click-Thru-Rate of 3.09%
Social Interaction
Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.
Included results for Media Cable:
Video Interaction
Video interaction is a group of people's active and positive response to a viewwed video advertisement. The targeted video ads strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.
Included results for Media Cable:
Lead Generation
Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.
Included results for Media Cable:
Good afternoon,
My name is *INSERTYOURNAMEHERE. I am an omni-channel marketing sales representative Lee Enterprises. The reason for my email is simple; with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Media industry.
With that, I’m excited to share some of our success in the Media industry with new Media Cable clients. To do this, We analyzed 2 other media cable companies we work with in omni-channel advertising to see what was working for them. My goal is to be able to share these insights with you to help you maximize your marketing efforts.
Here's what I found:
Audience Engagement
In display, we are creating new audience engagement for our media cable clients through Targeted Banner Ads. Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.
Mobile Interaction
To increase mobile interaction, we are utilizing smart targeting with Mobile Location Targeting. Mobile interaction the engagement of mobile users through targeted advertisements, delivered in real-time to their device in a specific geography.
Branding & Awareness Additionally, we are seeing strong results in branding & awareness by maximizing their marketing efforts with ott. Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience.
In terms of recent success, in just the past 90 days, we've delivered 319 thousand impressions that garnered 276 hundred clicks for the 2 media cable clients I chose to feature here.
With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.
Email yourself a copy of the script
What's Working Script...
What sets Lee/Amplified apart?
Many of our clients and prospective clients, especially in the Media industry ask us what sets Lee and Amplified apart from other agencies?
The answer is pretty simple. We believe that every advertiser should benefit from our scale and experience. Not only do we reach 50 million local consumers in our 77 markets with our news and informatoin websites, we also help thousands of advertisers have success in omni-channel advertising.
Let's take a look at what's working well for our Media Cable clients:
Audience Engagement
Targeted Banner Ads
We're helping our Media Cable clients generate clicks on specific ad message and offers through Display advertising.
On average, we're delivering 100,255 Targeted Banner Ads impressions per campaign, leading to 265 clicks with 0.26 Click-Thru-Rate.
Mobile Interaction
Mobile Location Targeting
We're helping our Media Cable clients place highly targeted mobile ad messages within very precise locations, such as an area around their service location or even competitors using Hyper-Local advertising.
On average, we're delivering 356 Mobile Location Targeting impressions per campaign, leading to 11 clicks with 3.09 Click-Thru-Rate.
Branding & Awareness
OTT
We're helping our Media Cable clients deliver their video and broadcast commercials to streaming devices such as connected televisions, mobile and desktop Streaming advertising.
On average, we're delivering 218,716 OTT impressions per campaign, leading to 206,915 completions with 94.60 Completion Rate.
QikVid Pro
Client Results
Winston-Salem Journal
Mobile Location Targeting,Targeted Display
100,611 impressions
276 clicks
0.27% Aggregate CTR
Want to learn more about Winston-Salem Journal? Contact John O'Neal
John.O'Neal@greensboro.com
Compas
OTT
218,716 impressions
Want to learn more about Compas? Contact Whitney Wade
wwade@morganton.com
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