SELECT * FROM getallvideos where lower(industry) like 'information services' | 1 Consumer Services / Information Services
Fast-Trak Sales Scripting

Consumer Services / Information Services

3 advertisers, 6 campaigns

8 months per campaign

$748 monthly per channel

QikVid Pro Example:

Call Opening Script...

Good afternoon.
The reason I'm calling is, with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Consumer Services industry.

With that, I’m excited to share some of our success in the Consumer Services industry with new Information Services clients.

To do this, We analyzed 3 other information services we work with in omni-channel advertising to see what was working for them.

My goal is to be able to share these insights with you to help you maximize your marketing efforts.

    Here's what I found:

  • In display, we are creating new audience engagement for our information services clients through targeted banner ads.
  • To increase social interaction, we are utilizing smart targeting with Facebook and Instagram ads.
  • Additionally, we are seeing strong results in lead generation by maximizing their marketing efforts with pay-per-click (sem).

In terms of recent success, in just the past 90 days, we've delivered 2 million impressions that garnered 6 thousand clicks for the 3 information services clients I chose.

With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.

Information Services Results Guide

Branding & Awareness
Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience.

Included results for Information Services:

Audience Engagement
Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.

Included results for Information Services:

  • Targeted Banner Ads - Benchmark Click-Thru-Rate of 0.14%
    • Mobile Interaction
    Mobile interaction the engagement of mobile users through targeted advertisements, delivered in real-time to their device in a specific geography.

    Included results for Information Services:

  • Mobile Location Targeting - Benchmark Click-Thru-Rate of 0.21%
    • Social Interaction
    Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.

    Included results for Information Services:

  • Facebook and Instagram ads - Benchmark Click-Thru-Rate of 0.79%
    • Video Interaction
    Video interaction is a group of people's active and positive response to a viewwed video advertisement. The targeted video ads strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.

    Included results for Information Services:

    Lead Generation
    Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.

    Included results for Information Services:

  • Pay-Per-Click (SEM) - Benchmark Click-Thru-Rate of 4.20%

    • Good afternoon,
    My name is *INSERTYOURNAMEHERE. I am an omni-channel marketing sales representative Lee Enterprises. The reason for my email is simple; with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Consumer Services industry.

    With that, I’m excited to share some of our success in the Consumer Services industry with new Information Services clients. To do this, We analyzed 3 other information services we work with in omni-channel advertising to see what was working for them. My goal is to be able to share these insights with you to help you maximize your marketing efforts.

    Here's what I found:

    Audience Engagement
     In display, we are creating new audience engagement for our information services clients through Targeted Banner Ads. Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.

    Social Interaction
     To increase social interaction, we are utilizing smart targeting with Facebook and Instagram ads. Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.

    Lead Generation
    Additionally, we are seeing strong results in lead generation by maximizing their marketing efforts with pay-per-click (sem). Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.

    In terms of recent success, in just the past 90 days, we've delivered 2 million impressions that garnered 6 thousand clicks for the 3 information services clients I chose to feature here.



    With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.

    Email yourself a copy of the script

    What's Working Script...

    What sets Lee/Amplified apart?
    Many of our clients and prospective clients, especially in the Consumer Services industry ask us what sets Lee and Amplified apart from other agencies?

    The answer is pretty simple. We believe that every advertiser should benefit from our scale and experience. Not only do we reach 50 million local consumers in our 77 markets with our news and informatoin websites, we also help thousands of advertisers have success in omni-channel advertising.

    Let's take a look at what's working well for our Information Services clients:

    Audience Engagement

      Targeted Banner Ads
      We're helping our Information Services clients generate clicks on specific ad message and offers through Display advertising.

      On average, we're delivering 617,560 Targeted Banner Ads impressions per campaign, leading to 871 clicks with 0.14 Click-Thru-Rate.


    Social Interaction

      Facebook and Instagram ads
      We're helping our Information Services clients create social interest and engagement for their ad messages through Social Advertising advertising.

      On average, we're delivering 270,846 Facebook and Instagram ads impressions per campaign, leading to 2,131 clicks with 0.79 Click-Thru-Rate.


    Lead Generation

      Pay-Per-Click (SEM)
      We're helping our Information Services clients create new leads through Search advertising.

      On average, we're delivering 23,108 Pay-Per-Click (SEM) impressions per campaign, leading to 970 clicks with 4.20 Click-Thru-Rate.


    Mobile Interaction

      Mobile Location Targeting
      We're helping our Information Services clients place highly targeted mobile ad messages within very precise locations, such as an area around their service location or even competitors using Hyper-Local advertising.

      On average, we're delivering 215,260 Mobile Location Targeting impressions per campaign, leading to 462 clicks with 0.21 Click-Thru-Rate.


    QikVid Pro

    Client Results

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