SELECT * FROM getallvideos where lower(industry) like 'hvac companies' | 1 Home Services / HVAC Companies
Fast-Trak Sales Scripting

Home Services / HVAC Companies

35 advertisers, 67 campaigns

5 months per campaign

$787 monthly per channel

QikVid Pro Example:

Call Opening Script...

Good afternoon.
The reason I'm calling is, with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Home Services industry.

With that, I’m excited to share some of our success in the Home Services industry with new HVAC clients.

To do this, We analyzed 35 other hvac companies we work with in omni-channel advertising to see what was working for them.

My goal is to be able to share these insights with you to help you maximize your marketing efforts.

    Here's what I found:

  • In search, we are creating new lead generation for our hvac clients through pay-per-click (sem).
  • To increase social interaction, we are utilizing smart targeting with Facebook and Instagram ads.
  • Additionally, we are seeing strong results in audience engagement by maximizing their marketing efforts with targeted banner ads.

In terms of recent success, in just the past 90 days, we've delivered 10 million impressions that garnered 70 thousand clicks for the 35 hvac clients I chose.

With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.

HVAC Companies Results Guide

Branding & Awareness
Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience.

Included results for HVAC:

  • Connected TV - Benchmark Completion Rate of 96.25%
  • Streaming Audio - Benchmark Click-Thru-Rate of 0.00%
    • Audience Engagement
    Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.

    Included results for HVAC:

  • Targeted Banner Ads - Benchmark Click-Thru-Rate of 0.21%
    • Mobile Interaction
    Mobile interaction the engagement of mobile users through targeted advertisements, delivered in real-time to their device in a specific geography.

    Included results for HVAC:

  • Mobile Location Targeting - Benchmark Click-Thru-Rate of 0.24%
    • Social Interaction
    Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.

    Included results for HVAC:

  • Facebook and Instagram ads - Benchmark Click-Thru-Rate of 1.11%
    • Video Interaction
    Video interaction is a group of people's active and positive response to a viewwed video advertisement. The targeted video ads strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.

    Included results for HVAC:

  • Video Pre-Roll - Benchmark Click-Thru-Rate of 1.77%
  • YouTube - Benchmark Completion Rate of 57.44%
    • Lead Generation
    Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.

    Included results for HVAC:

  • Pay-Per-Click (SEM) - Benchmark Click-Thru-Rate of 4.07%

    • Good afternoon,
    My name is *INSERTYOURNAMEHERE. I am an omni-channel marketing sales representative Lee Enterprises. The reason for my email is simple; with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Home Services industry.

    With that, I’m excited to share some of our success in the Home Services industry with new HVAC clients. To do this, We analyzed 35 other hvac companies we work with in omni-channel advertising to see what was working for them. My goal is to be able to share these insights with you to help you maximize your marketing efforts.

    Here's what I found:

    Lead Generation
     In search, we are creating new lead generation for our hvac clients through Pay-Per-Click (SEM). Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.

    Social Interaction
     To increase social interaction, we are utilizing smart targeting with Facebook and Instagram ads. Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.

    Audience Engagement
    Additionally, we are seeing strong results in audience engagement by maximizing their marketing efforts with targeted banner ads. Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.

    In terms of recent success, in just the past 90 days, we've delivered 10 million impressions that garnered 70 thousand clicks for the 35 hvac clients I chose to feature here.



    With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.

    Email yourself a copy of the script

    What's Working Script...

    What sets Lee/Amplified apart?
    Many of our clients and prospective clients, especially in the Home Services industry ask us what sets Lee and Amplified apart from other agencies?

    The answer is pretty simple. We believe that every advertiser should benefit from our scale and experience. Not only do we reach 50 million local consumers in our 77 markets with our news and informatoin websites, we also help thousands of advertisers have success in omni-channel advertising.

    Let's take a look at what's working well for our HVAC clients:

    Lead Generation

      Pay-Per-Click (SEM)
      We're helping our HVAC clients create new leads through Search advertising.

      On average, we're delivering 46,390 Pay-Per-Click (SEM) impressions per campaign, leading to 1,887 clicks with 4.07 Click-Thru-Rate.


    Social Interaction

      Facebook and Instagram ads
      We're helping our HVAC clients create social interest and engagement for their ad messages through Social Advertising advertising.

      On average, we're delivering 280,996 Facebook and Instagram ads impressions per campaign, leading to 3,106 clicks with 1.11 Click-Thru-Rate.


    Audience Engagement

      Targeted Banner Ads
      We're helping our HVAC clients generate clicks on specific ad message and offers through Display advertising.

      On average, we're delivering 204,587 Targeted Banner Ads impressions per campaign, leading to 426 clicks with 0.21 Click-Thru-Rate.


    Video Interaction

      Video Pre-Roll
      We're helping our HVAC clients deliver a guaranteed, non-skippable play of their broadcast or video commercials through Video advertising.

      On average, we're delivering 68,717 Video Pre-Roll impressions per campaign, leading to 1,217 clicks with 1.77 Click-Thru-Rate.


      YouTube
      We're helping our HVAC clients attract engaged video viewership and clicks through advertising on Video advertising.

      On average, we're delivering 128,275 YouTube impressions per campaign, leading to 25 clicks with 57.44 Completion Rate.


    Mobile Interaction

      Mobile Location Targeting
      We're helping our HVAC clients place highly targeted mobile ad messages within very precise locations, such as an area around their service location or even competitors using Hyper-Local advertising.

      On average, we're delivering 34,248 Mobile Location Targeting impressions per campaign, leading to 82 clicks with 0.24 Click-Thru-Rate.


    Branding & Awareness

      Connected TV
      We're helping our HVAC clients deliver their video and broadcast commercials to the big streaming screen through Streaming advertising.

      On average, we're delivering 105,154 Connected TV impressions per campaign, leading to 101,211 completions with 96.25 Completion Rate.


      Streaming Audio
      We're helping our HVAC clients deliver the memorable sounds of their brand messages through audio commercials in Streaming advertising.

      On average, we're delivering 81,037 Streaming Audio impressions per campaign, leading to 79,398 completions with 0.00 Click-Thru-Rate.


    Creative Gallery

    QikVid Pro

    Client Results

    X4 Insights - "Built by Lee, Fueled by You."
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