SELECT * FROM getallvideos where lower(industry) like 'gas, electic and water utility companies' | 0 Utilities & Services / Gas, Electic and Water Utility Companies
Fast-Trak Sales Scripting

Utilities & Services / Gas, Electic and Water Utility Companies

13 advertisers, 43 campaigns

2 months per campaign

$762 monthly per channel

Call Opening Script...

Good afternoon.
The reason I'm calling is, with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Utilities & Services industry.

With that, I’m excited to share some of our success in the Utilities & Services industry with new Gas, Electic and Water Utilities clients.

To do this, We analyzed 13 other gas, electic and water utility companies we work with in omni-channel advertising to see what was working for them.

My goal is to be able to share these insights with you to help you maximize your marketing efforts.

    Here's what I found:

  • In social advertising, we are creating new social interaction for our gas, electic and water utilities clients through facebook and instagram ads.
  • To increase video interaction, we are utilizing smart targeting with Video Pre-Roll.
  • Additionally, we are seeing strong results in lead generation by maximizing their marketing efforts with pay-per-click (sem).

In terms of recent success, in just the past 90 days, we've delivered 3 million impressions that garnered 20 thousand clicks for the 13 gas, electic and water utilities clients I chose.

With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.

Gas, Electic and Water Utility Companies Results Guide

Branding & Awareness
Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience.

Included results for Gas, Electic and Water Utilities:

  • OTT - Benchmark Completion Rate of 91.24%
  • OTT - Benchmark Click-Thru-Rate of 0.00%
    • Audience Engagement
    Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.

    Included results for Gas, Electic and Water Utilities:

  • Targeted Banner Ads - Benchmark Click-Thru-Rate of 0.30%
  • Targeted Banner Ads - Benchmark Click-Thru-Rate of 0.26%
    • Mobile Interaction
    Mobile interaction the engagement of mobile users through targeted advertisements, delivered in real-time to their device in a specific geography.

    Included results for Gas, Electic and Water Utilities:

    Social Interaction
    Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.

    Included results for Gas, Electic and Water Utilities:

  • Facebook and Instagram ads - Benchmark Click-Thru-Rate of 1.02%
    • Video Interaction
    Video interaction is a group of people's active and positive response to a viewwed video advertisement. The targeted video ads strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.

    Included results for Gas, Electic and Water Utilities:

  • Video Pre-Roll - Benchmark Click-Thru-Rate of 1.74%
  • YouTube - Benchmark Completion Rate of 64.04%
    • Lead Generation
    Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.

    Included results for Gas, Electic and Water Utilities:

  • Pay-Per-Click (SEM) - Benchmark Click-Thru-Rate of 8.50%

    • Good afternoon,
    My name is *INSERTYOURNAMEHERE. I am an omni-channel marketing sales representative Lee Enterprises. The reason for my email is simple; with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Utilities & Services industry.

    With that, I’m excited to share some of our success in the Utilities & Services industry with new Gas, Electic and Water Utilities clients. To do this, We analyzed 13 other gas, electic and water utility companies we work with in omni-channel advertising to see what was working for them. My goal is to be able to share these insights with you to help you maximize your marketing efforts.

    Here's what I found:

    Social Interaction
     In social advertising, we are creating new social interaction for our gas, electic and water utilities clients through Facebook and Instagram ads. Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.

    Video Interaction
     To increase video interaction, we are utilizing smart targeting with Video Pre-Roll. Video interaction is a group of people's active and positive response to a viewwed video advertisement. The targeted video ads strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.

    Lead Generation
    Additionally, we are seeing strong results in lead generation by maximizing their marketing efforts with pay-per-click (sem). Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.

    In terms of recent success, in just the past 90 days, we've delivered 3 million impressions that garnered 20 thousand clicks for the 13 gas, electic and water utilities clients I chose to feature here.



    With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.

    Email yourself a copy of the script

    What's Working Script...

    What sets Lee/Amplified apart?
    Many of our clients and prospective clients, especially in the Utilities & Services industry ask us what sets Lee and Amplified apart from other agencies?

    The answer is pretty simple. We believe that every advertiser should benefit from our scale and experience. Not only do we reach 50 million local consumers in our 77 markets with our news and informatoin websites, we also help thousands of advertisers have success in omni-channel advertising.

    Let's take a look at what's working well for our Gas, Electic and Water Utilities clients:

    Social Interaction

      Facebook and Instagram ads
      We're helping our Gas, Electic and Water Utilities clients create social interest and engagement for their ad messages through Social Advertising advertising.

      On average, we're delivering 138,224 Facebook and Instagram ads impressions per campaign, leading to 1,412 clicks with 1.02 Click-Thru-Rate.


    Video Interaction

      Video Pre-Roll
      We're helping our Gas, Electic and Water Utilities clients deliver a guaranteed, non-skippable play of their broadcast or video commercials through Video advertising.

      On average, we're delivering 78,642 Video Pre-Roll impressions per campaign, leading to 1,365 clicks with 1.74 Click-Thru-Rate.


      YouTube
      We're helping our Gas, Electic and Water Utilities clients attract engaged video viewership and clicks through advertising on Video advertising.

      On average, we're delivering 44,091 YouTube impressions per campaign, leading to 11 clicks with 64.04 Completion Rate.


    Lead Generation

      Pay-Per-Click (SEM)
      We're helping our Gas, Electic and Water Utilities clients create new leads through Search advertising.

      On average, we're delivering 10,838 Pay-Per-Click (SEM) impressions per campaign, leading to 922 clicks with 8.50 Click-Thru-Rate.


    Audience Engagement

      Targeted Banner Ads
      We're helping our Gas, Electic and Water Utilities clients generate clicks on specific ad message and offers through Display advertising.

      On average, we're delivering 73,399 Targeted Banner Ads impressions per campaign, leading to 193 clicks with 0.26 Click-Thru-Rate.


      Targeted Banner Ads
      We're helping our Gas, Electic and Water Utilities clients Display advertising.

      On average, we're delivering 59,250 Targeted Banner Ads impressions per campaign, leading to 179 clicks with 0.30 Click-Thru-Rate.


    Branding & Awareness

      OTT
      We're helping our Gas, Electic and Water Utilities clients deliver their video and broadcast commercials to streaming devices such as connected televisions, mobile and desktop Streaming advertising.

      On average, we're delivering 127,373 OTT impressions per campaign, leading to 116,221 completions with 91.24 Completion Rate.


      OTT
      We're helping our Gas, Electic and Water Utilities clients Streaming advertising.

      On average, we're delivering 65,276 OTT impressions per campaign, leading to 58,012 completions with 0.00 Click-Thru-Rate.


    Creative Gallery

    Client Results

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