SELECT * FROM getallvideos where lower(industry) like 'furniture stores' | 1
Furniture / Furniture Stores
Fast-Trak Sales Scripting
Furniture / Furniture Stores
40 advertisers, 110 campaigns
6 months per campaign
$862 monthly per channel
QikVid Pro Example:
Call Opening Script...
Good afternoon. The reason I'm calling is, with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Furniture industry.
With that, I’m excited to share some of our success in the Furniture industry with new Furniture clients.
To do this, We analyzed 40 other furniture stores we work with in omni-channel advertising to see what was working for them.
My goal is to be able to share these insights with you to help you maximize your marketing efforts.
Here's what I found:
In social advertising, we are creating new social interaction for our furniture clients through facebook and instagram ads.
To increase lead generation, we are utilizing smart targeting with Pay-Per-Click (SEM).
Additionally, we are seeing strong results in audience engagement by maximizing their marketing efforts with targeted banner ads.
In terms of recent success, in just the past 90 days, we've delivered 28 million impressions that garnered 280 thousand clicks for the 40 furniture clients I chose.
With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.
Furniture Stores Results Guide
Branding & Awareness
Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience.
Included results for Furniture:
Connected TV - Benchmark Completion Rate of 96.16%
OTT - Benchmark Completion Rate of 89.95%
Streaming Audio - Benchmark Click-Thru-Rate of 0.00%
Audience Engagement
Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.
Included results for Furniture:
Targeted Banner Ads - Benchmark Click-Thru-Rate of 0.25%
Mobile Interaction
Mobile interaction the engagement of mobile users through targeted advertisements, delivered in real-time to their device in a specific geography.
Included results for Furniture:
Mobile Location Targeting - Benchmark Click-Thru-Rate of 0.18%
Social Interaction
Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.
Included results for Furniture:
Facebook and Instagram ads - Benchmark Click-Thru-Rate of 1.19%
Video Interaction
Video interaction is a group of people's active and positive response to a viewwed video advertisement. The targeted video ads strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.
Included results for Furniture:
Video Pre-Roll - Benchmark Click-Thru-Rate of 1.80%
YouTube - Benchmark Completion Rate of 59.58%
Lead Generation
Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.
Included results for Furniture:
Pay-Per-Click (SEM) - Benchmark Click-Thru-Rate of 6.55%
Good afternoon,
My name is *INSERTYOURNAMEHERE. I am an omni-channel marketing sales representative Lee Enterprises. The reason for my email is simple; with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Furniture industry.
With that, I’m excited to share some of our success in the Furniture industry with new Furniture clients. To do this, We analyzed 40 other furniture stores we work with in omni-channel advertising to see what was working for them. My goal is to be able to share these insights with you to help you maximize your marketing efforts.
Here's what I found:
Social Interaction
In social advertising, we are creating new social interaction for our furniture clients through Facebook and Instagram ads. Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.
Lead Generation
To increase lead generation, we are utilizing smart targeting with Pay-Per-Click (SEM). Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.
Audience Engagement Additionally, we are seeing strong results in audience engagement by maximizing their marketing efforts with targeted banner ads. Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.
In terms of recent success, in just the past 90 days, we've delivered 28 million impressions that garnered 280 thousand clicks for the 40 furniture clients I chose to feature here.
With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.
Email yourself a copy of the script
What's Working Script...
What sets Lee/Amplified apart?
Many of our clients and prospective clients, especially in the Furniture industry ask us what sets Lee and Amplified apart from other agencies?
The answer is pretty simple. We believe that every advertiser should benefit from our scale and experience. Not only do we reach 50 million local consumers in our 77 markets with our news and informatoin websites, we also help thousands of advertisers have success in omni-channel advertising.
Let's take a look at what's working well for our Furniture clients:
Social Interaction
Facebook and Instagram ads
We're helping our Furniture clients create social interest and engagement for their ad messages through Social Advertising advertising.
On average, we're delivering 630,236 Facebook and Instagram ads impressions per campaign, leading to 7,528 clicks with 1.19 Click-Thru-Rate.
Lead Generation
Pay-Per-Click (SEM)
We're helping our Furniture clients create new leads through Search advertising.
On average, we're delivering 87,374 Pay-Per-Click (SEM) impressions per campaign, leading to 5,721 clicks with 6.55 Click-Thru-Rate.
Audience Engagement
Targeted Banner Ads
We're helping our Furniture clients generate clicks on specific ad message and offers through Display advertising.
On average, we're delivering 251,856 Targeted Banner Ads impressions per campaign, leading to 634 clicks with 0.25 Click-Thru-Rate.
Video Interaction
Video Pre-Roll
We're helping our Furniture clients deliver a guaranteed, non-skippable play of their broadcast or video commercials through Video advertising.
On average, we're delivering 24,835 Video Pre-Roll impressions per campaign, leading to 447 clicks with 1.80 Click-Thru-Rate.
YouTube
We're helping our Furniture clients attract engaged video viewership and clicks through advertising on Video advertising.
On average, we're delivering 55,270 YouTube impressions per campaign, leading to 15 clicks with 59.58 Completion Rate.
Mobile Interaction
Mobile Location Targeting
We're helping our Furniture clients place highly targeted mobile ad messages within very precise locations, such as an area around their service location or even competitors using Hyper-Local advertising.
On average, we're delivering 172,558 Mobile Location Targeting impressions per campaign, leading to 317 clicks with 0.18 Click-Thru-Rate.
Branding & Awareness
Connected TV
We're helping our Furniture clients deliver their video and broadcast commercials to the big streaming screen through Streaming advertising.
On average, we're delivering 150,498 Connected TV impressions per campaign, leading to 144,712 completions with 96.16 Completion Rate.
OTT
We're helping our Furniture clients deliver their video and broadcast commercials to streaming devices such as connected televisions, mobile and desktop Streaming advertising.
On average, we're delivering 178,097 OTT impressions per campaign, leading to 160,193 completions with 89.95 Completion Rate.
Streaming Audio
We're helping our Furniture clients deliver the memorable sounds of their brand messages through audio commercials in Streaming advertising.
On average, we're delivering 158,428 Streaming Audio impressions per campaign, leading to 155,223 completions with 0.00 Click-Thru-Rate.
Creative Gallery
QikVid Pro
Client Results
Ragz
Pay-Per-Click
12,900 impressions
585 clicks
4.53% Aggregate CTR
Want to learn more about Ragz? Contact Tommy Paalksnis
tommy.paalksnis@lee.net
*Confidential client #2
Mobile Location Targeting,Pay-Per-Click
91,112 impressions
3,643 clicks
4.00% Aggregate CTR
Bare Bones Furniture
Social Ads
51,559 impressions
1,530 clicks
2.97% Aggregate CTR
Want to learn more about Bare Bones Furniture? Contact Patti Crotty
pcrotty@poststar.com
Total Furniture
Pay-Per-Click,Targeted Display
516,108 impressions
15,283 clicks
2.96% Aggregate CTR
Want to learn more about Total Furniture? Contact Craig Grove
cgrove@kenoshanews.com
Encore Consignment
Pay-Per-Click,Targeted Display
933,457 impressions
23,497 clicks
2.52% Aggregate CTR
Want to learn more about Encore Consignment? Contact Ashley Battles
abattles@post-dispatch.com
Kiser Furniture
Pay-Per-Click,Targeted Display
78,776 impressions
1,727 clicks
2.19% Aggregate CTR
Want to learn more about Kiser Furniture? Contact Amanda Shell
ashell@bristolnews.com
Furniture - Mattress
Pre Roll,Social Ads,YouTube
186,206 impressions
3,549 clicks
1.91% Aggregate CTR
Want to learn more about Furniture - Mattress? Contact Lisa Determan
lisa.determan@globegazette.com
Portage Furniture
Pay-Per-Click,Social Ads
2,012,935 impressions
38,094 clicks
1.89% Aggregate CTR
Want to learn more about Portage Furniture? Contact Missy Paulson
mpaulson@wiscnews.com
Triangle
Pay-Per-Click,Social Ads
414,116 impressions
7,300 clicks
1.76% Aggregate CTR
Want to learn more about Triangle? Contact Craig Grove
cgrove@kenoshanews.com
Pies Lockport Furniture
Social Ads
613,376 impressions
10,745 clicks
1.75% Aggregate CTR
Want to learn more about Pies Lockport Furniture? Contact Karen Evangelista
kevangelista@buffnews.com
Squires Appliances
Pay-Per-Click,Social Ads,Targeted Display
991,317 impressions
17,188 clicks
1.73% Aggregate CTR
Want to learn more about Squires Appliances? Contact Spencer Binkley
sbinkley@cumberlink.com
Livingstons
Pay-Per-Click,Social Ads,Targeted Display
591,253 impressions
7,446 clicks
1.26% Aggregate CTR
Want to learn more about Livingstons? Contact Donna Smith
dsmith@poststar.com
Your Dream Home Furniture and Floors
Social Ads
1,435,145 impressions
17,957 clicks
1.25% Aggregate CTR
Want to learn more about Your Dream Home Furniture and Floors? Contact Laura Zurmuehlen
Laura.Zurmuehlen@lee.net
Century House
Pay-Per-Click,Social Ads,Targeted Display
3,556,060 impressions
38,068 clicks
1.07% Aggregate CTR
Want to learn more about Century House? Contact Todd Wurth
TWurth@madison.com
Wilcox Furniture
Targeted Display
24,491 impressions
239 clicks
0.98% Aggregate CTR
Want to learn more about Wilcox Furniture? Contact Lisa Determan
lisa.determan@globegazette.com
Ayers Furniture
Pay-Per-Click,Social Ads,Targeted Display
4,008,893 impressions
35,680 clicks
0.89% Aggregate CTR
Want to learn more about Ayers Furniture? Contact Scott Dahlhauser
SDahlhauser@madison.com
Chalet Ski & Patio
Social Ads
1,326,497 impressions
10,962 clicks
0.83% Aggregate CTR
Want to learn more about Chalet Ski & Patio? Contact Carrie Planert
CPlanert@madison.com
GOREES FURNITURE
Targeted Display
10,003 impressions
83 clicks
0.83% Aggregate CTR
Want to learn more about GOREES FURNITURE? Contact Connie Flowers
cflowers@oanow.com
Tops Furniture
Targeted Display
5,714 impressions
42 clicks
0.74% Aggregate CTR
Want to learn more about Tops Furniture? Contact Donna Morehouse
dmorehouse@poststar.com
*Confidential client #20
OTT,Pre Roll
121,608 impressions
762 clicks
0.63% Aggregate CTR
HIGH POINT FURNITURE
Targeted Display
52,201 impressions
325 clicks
0.62% Aggregate CTR
Want to learn more about HIGH POINT FURNITURE? Contact Will Rains
will.rains@greensboro.com
Woodworks
Social Ads,Targeted Display,YouTube
2,014,122 impressions
11,781 clicks
0.58% Aggregate CTR
Want to learn more about Woodworks? Contact Katie Adrians
KAdrians@madison.com
Under the Roof
Mobile Location Targeting,Pre Roll,Social Ads,Targeted Display
559,107 impressions
3,108 clicks
0.56% Aggregate CTR
Want to learn more about Under the Roof? Contact Stephanie Twitty
stwitty@newsvirginian.com
Copenhagen Imports
OTT,Pre Roll
188,222 impressions
870 clicks
0.46% Aggregate CTR
Want to learn more about Copenhagen Imports? Contact Andrew McClarron
amcclarron@tucson.com
Darvin Furniture & Matress
Targeted Display
50,528 impressions
176 clicks
0.35% Aggregate CTR
Want to learn more about Darvin Furniture & Matress? Contact Judy Hrechko
judy.hrechko@nwi.com
Slumberland - Beaver Dam
Targeted Display
45,991 impressions
146 clicks
0.32% Aggregate CTR
Want to learn more about Slumberland - Beaver Dam? Contact Jeff Statz
jstatz@wiscnews.com
Virginia Wayside Furniture
Targeted Display
52,344 impressions
162 clicks
0.31% Aggregate CTR
Want to learn more about Virginia Wayside Furniture? Contact John Corbett
jecorbett@timesdispatch.com
Keck Furniture
Mobile Location Targeting,OTT,Social Ads,Streaming Audio,Targeted Display
4,454,273 impressions
13,535 clicks
0.30% Aggregate CTR
Want to learn more about Keck Furniture? Contact Jeff Statz
jstatz@wiscnews.com
Sam Levitz Furniture
OTT,Social Ads
919,739 impressions
2,727 clicks
0.30% Aggregate CTR
Want to learn more about Sam Levitz Furniture? Contact Andrew McClarron
amcclarron@tucson.com
Flooring America
Targeted Display
43,812 impressions
118 clicks
0.27% Aggregate CTR
Want to learn more about Flooring America? Contact Thomas Eltgroth
Teltgroth@rapidcityjournal.com
Sans Furniture
Targeted Display
96,607 impressions
202 clicks
0.21% Aggregate CTR
Want to learn more about Sans Furniture? Contact Alain Charlier
acharlier@buffnews.com
Want to learn more about Wilson Bates Furniture and Bedding? Contact Sue Heberlein
sheberlein@amplifieddigitalagency.com
Blackledge
Targeted Display
751,087 impressions
1,124 clicks
0.15% Aggregate CTR
Want to learn more about Blackledge? Contact John Moffett
john.moffett@lee.net
De Young Interiors
Connected TV,Targeted Display
125,118 impressions
183 clicks
0.15% Aggregate CTR
Want to learn more about De Young Interiors? Contact Deb Harris
Debbie.Harris@nwi.com
Davisson Furniture
Targeted Display
341,546 impressions
396 clicks
0.12% Aggregate CTR
Want to learn more about Davisson Furniture? Contact Paula Miller
paula.miller@yorknewstimes.com
Bitterroot Furniture
Connected TV
395,796 impressions
Want to learn more about Bitterroot Furniture? Contact Todd Kenley
todd.kenley@ravallirepublic.com
*Confidential client #38
0 impressions
*Confidential client #39
0 impressions
*Confidential client #40
0 impressions
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