SELECT * FROM getallvideos where lower(industry) like 'employment services' | 1
Employment / Employment Services
Fast-Trak Sales Scripting
Employment / Employment Services
44 advertisers, 114 campaigns
7 months per campaign
$806 monthly per channel
QikVid Pro Example:
Call Opening Script...
Good afternoon. The reason I'm calling is, with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Employment industry.
With that, I’m excited to share some of our success in the Employment industry with new Employment & Services clients.
To do this, We analyzed 44 other employment services we work with in omni-channel advertising to see what was working for them.
My goal is to be able to share these insights with you to help you maximize your marketing efforts.
Here's what I found:
In social advertising, we are creating new social interaction for our employment & services clients through facebook and instagram ads.
To increase audience engagement, we are utilizing smart targeting with Targeted Banner Ads.
Additionally, we are seeing strong results in lead generation by maximizing their marketing efforts with pay-per-click (sem).
In terms of recent success, in just the past 90 days, we've delivered 44 million impressions that garnered 219 thousand clicks for the 44 employment & services clients I chose.
With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.
Employment Services Results Guide
Branding & Awareness
Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience.
Included results for Employment & Services:
Connected TV - Benchmark Completion Rate of 95.75%
Streaming Audio - Benchmark Click-Thru-Rate of 0.00%
Audience Engagement
Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.
Included results for Employment & Services:
Targeted Banner Ads - Benchmark Click-Thru-Rate of 0.16%
Mobile Interaction
Mobile interaction the engagement of mobile users through targeted advertisements, delivered in real-time to their device in a specific geography.
Included results for Employment & Services:
Mobile Location Targeting - Benchmark Click-Thru-Rate of 0.23%
Mobile Location Targeting - Benchmark Click-Thru-Rate of 0.15%
Social Interaction
Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.
Included results for Employment & Services:
Facebook and Instagram ads - Benchmark Click-Thru-Rate of 1.35%
Video Interaction
Video interaction is a group of people's active and positive response to a viewwed video advertisement. The targeted video ads strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.
Included results for Employment & Services:
Video Pre-Roll - Benchmark Click-Thru-Rate of 0.63%
YouTube - Benchmark Completion Rate of 58.35%
Lead Generation
Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.
Included results for Employment & Services:
Pay-Per-Click (SEM) - Benchmark Click-Thru-Rate of 8.59%
Good afternoon,
My name is *INSERTYOURNAMEHERE. I am an omni-channel marketing sales representative Lee Enterprises. The reason for my email is simple; with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Employment industry.
With that, I’m excited to share some of our success in the Employment industry with new Employment & Services clients. To do this, We analyzed 44 other employment services we work with in omni-channel advertising to see what was working for them. My goal is to be able to share these insights with you to help you maximize your marketing efforts.
Here's what I found:
Social Interaction
In social advertising, we are creating new social interaction for our employment & services clients through Facebook and Instagram ads. Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.
Audience Engagement
To increase audience engagement, we are utilizing smart targeting with Targeted Banner Ads. Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.
Lead Generation Additionally, we are seeing strong results in lead generation by maximizing their marketing efforts with pay-per-click (sem). Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.
In terms of recent success, in just the past 90 days, we've delivered 44 million impressions that garnered 219 thousand clicks for the 44 employment & services clients I chose to feature here.
With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.
Email yourself a copy of the script
What's Working Script...
What sets Lee/Amplified apart?
Many of our clients and prospective clients, especially in the Employment industry ask us what sets Lee and Amplified apart from other agencies?
The answer is pretty simple. We believe that every advertiser should benefit from our scale and experience. Not only do we reach 50 million local consumers in our 77 markets with our news and informatoin websites, we also help thousands of advertisers have success in omni-channel advertising.
Let's take a look at what's working well for our Employment & Services clients:
Social Interaction
Facebook and Instagram ads
We're helping our Employment & Services clients create social interest and engagement for their ad messages through Social Advertising advertising.
On average, we're delivering 820,799 Facebook and Instagram ads impressions per campaign, leading to 11,109 clicks with 1.35 Click-Thru-Rate.
Audience Engagement
Targeted Banner Ads
We're helping our Employment & Services clients generate clicks on specific ad message and offers through Display advertising.
On average, we're delivering 454,157 Targeted Banner Ads impressions per campaign, leading to 731 clicks with 0.16 Click-Thru-Rate.
Lead Generation
Pay-Per-Click (SEM)
We're helping our Employment & Services clients create new leads through Search advertising.
On average, we're delivering 40,522 Pay-Per-Click (SEM) impressions per campaign, leading to 3,481 clicks with 8.59 Click-Thru-Rate.
Video Interaction
Video Pre-Roll
We're helping our Employment & Services clients deliver a guaranteed, non-skippable play of their broadcast or video commercials through Video advertising.
On average, we're delivering 489,390 Video Pre-Roll impressions per campaign, leading to 3,088 clicks with 0.63 Click-Thru-Rate.
YouTube
We're helping our Employment & Services clients attract engaged video viewership and clicks through advertising on Video advertising.
On average, we're delivering 102,307 YouTube impressions per campaign, leading to 32 clicks with 58.35 Completion Rate.
On average, we're delivering 260,218 Mobile Location Targeting impressions per campaign, leading to 608 clicks with 0.23 Click-Thru-Rate.
Mobile Location Targeting
We're helping our Employment & Services clients place highly targeted mobile ad messages within very precise locations, such as an area around their service location or even competitors using Hyper-Local advertising.
On average, we're delivering 176,479 Mobile Location Targeting impressions per campaign, leading to 258 clicks with 0.15 Click-Thru-Rate.
Branding & Awareness
Connected TV
We're helping our Employment & Services clients deliver their video and broadcast commercials to the big streaming screen through Streaming advertising.
On average, we're delivering 316,549 Connected TV impressions per campaign, leading to 303,084 completions with 95.75 Completion Rate.
Streaming Audio
We're helping our Employment & Services clients deliver the memorable sounds of their brand messages through audio commercials in Streaming advertising.
On average, we're delivering 232,790 Streaming Audio impressions per campaign, leading to 226,112 completions with 0.00 Click-Thru-Rate.
Creative Gallery
QikVid Pro
Client Results
Olsten Staffing Services
Pay-Per-Click
19,319 impressions
1,578 clicks
8.17% Aggregate CTR
Want to learn more about Olsten Staffing Services? Contact Devin White
Devin.white@lee.net
*Confidential client #2
Pay-Per-Click
15,090 impressions
1,231 clicks
8.16% Aggregate CTR
Pascua Yaqui Tribe
Social Ads
52,263 impressions
1,309 clicks
2.50% Aggregate CTR
Want to learn more about Pascua Yaqui Tribe? Contact Denise Tellez
dtellez@tucson.com
TradeWinds
Pre Roll,Social Ads
575,019 impressions
14,027 clicks
2.44% Aggregate CTR
Want to learn more about TradeWinds? Contact Maria Avila
maria.avila@nwi.com
Sioux City Community Schools
Pay-Per-Click,Streaming Audio,Targeted Display
396,896 impressions
9,588 clicks
2.42% Aggregate CTR
Want to learn more about Sioux City Community Schools? Contact Rachel Porter
rporter@siouxcityjournal.com
Iron Workers
Pay-Per-Click,Social Ads
451,327 impressions
7,641 clicks
1.69% Aggregate CTR
Want to learn more about Iron Workers? Contact Debbie Quaas
DQuaas@owh.com
*Confidential client #7
Mobile Location Targeting,Targeted Display
8,872 impressions
146 clicks
1.65% Aggregate CTR
Unity House
Pre Roll,Social Ads
567,349 impressions
9,295 clicks
1.64% Aggregate CTR
Want to learn more about Unity House? Contact Amber Pfeifer
amber.pfeifer@lee.net
Want to learn more about JBS? Contact Bradley Walsh
bwalsh@hickoryrecord.com
*Confidential client #44
0 impressions
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