SELECT * FROM getallvideos where lower(industry) like 'concerts and events' | 0 Entertainment / Concerts and Events
Fast-Trak Sales Scripting

Entertainment / Concerts and Events

96 advertisers, 322 campaigns

2 months per campaign

$886 monthly per channel

Call Opening Script...

Good afternoon.
The reason I'm calling is, with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Entertainment industry.

With that, I’m excited to share some of our success in the Entertainment industry with new Concerts and Events clients.

To do this, We analyzed 96 other concerts and events we work with in omni-channel advertising to see what was working for them.

My goal is to be able to share these insights with you to help you maximize your marketing efforts.

    Here's what I found:

  • In social advertising, we are creating new social interaction for our concerts and events clients through facebook and instagram ads.
  • To increase audience engagement, we are utilizing smart targeting with Targeted Banner Ads.
  • Additionally, we are seeing strong results in lead generation by maximizing their marketing efforts with pay-per-click (sem).

In terms of recent success, in just the past 90 days, we've delivered 31 million impressions that garnered 447 thousand clicks for the 96 concerts and events clients I chose.

With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.

Concerts and Events Results Guide

Branding & Awareness
Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience.

Included results for Concerts and Events:

  • Connected TV - Benchmark Completion Rate of 95.75%
  • OTT - Benchmark Completion Rate of 93.23%
  • Streaming Audio - Benchmark Click-Thru-Rate of 0.00%
    • Audience Engagement
    Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.

    Included results for Concerts and Events:

  • Targeted Banner Ads - Benchmark Click-Thru-Rate of 0.25%
    • Mobile Interaction
    Mobile interaction the engagement of mobile users through targeted advertisements, delivered in real-time to their device in a specific geography.

    Included results for Concerts and Events:

  • Mobile Location Targeting - Benchmark Click-Thru-Rate of 0.19%
    • Social Interaction
    Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.

    Included results for Concerts and Events:

  • Facebook and Instagram ads - Benchmark Click-Thru-Rate of 2.57%
    • Video Interaction
    Video interaction is a group of people's active and positive response to a viewwed video advertisement. The targeted video ads strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.

    Included results for Concerts and Events:

  • Video Pre-Roll - Benchmark Click-Thru-Rate of 1.20%
  • YouTube - Benchmark Completion Rate of 65.90%
    • Lead Generation
    Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.

    Included results for Concerts and Events:

  • Pay-Per-Click (SEM) - Benchmark Click-Thru-Rate of 12.94%

    • Good afternoon,
    My name is *INSERTYOURNAMEHERE. I am an omni-channel marketing sales representative Lee Enterprises. The reason for my email is simple; with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Entertainment industry.

    With that, I’m excited to share some of our success in the Entertainment industry with new Concerts and Events clients. To do this, We analyzed 96 other concerts and events we work with in omni-channel advertising to see what was working for them. My goal is to be able to share these insights with you to help you maximize your marketing efforts.

    Here's what I found:

    Social Interaction
     In social advertising, we are creating new social interaction for our concerts and events clients through Facebook and Instagram ads. Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.

    Audience Engagement
     To increase audience engagement, we are utilizing smart targeting with Targeted Banner Ads. Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.

    Lead Generation
    Additionally, we are seeing strong results in lead generation by maximizing their marketing efforts with pay-per-click (sem). Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.

    In terms of recent success, in just the past 90 days, we've delivered 31 million impressions that garnered 447 thousand clicks for the 96 concerts and events clients I chose to feature here.



    With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.

    Email yourself a copy of the script

    What's Working Script...

    What sets Lee/Amplified apart?
    Many of our clients and prospective clients, especially in the Entertainment industry ask us what sets Lee and Amplified apart from other agencies?

    The answer is pretty simple. We believe that every advertiser should benefit from our scale and experience. Not only do we reach 50 million local consumers in our 77 markets with our news and informatoin websites, we also help thousands of advertisers have success in omni-channel advertising.

    Let's take a look at what's working well for our Concerts and Events clients:

    Social Interaction

      Facebook and Instagram ads
      We're helping our Concerts and Events clients create social interest and engagement for their ad messages through Social Advertising advertising.

      On average, we're delivering 178,697 Facebook and Instagram ads impressions per campaign, leading to 4,601 clicks with 2.57 Click-Thru-Rate.


    Audience Engagement

      Targeted Banner Ads
      We're helping our Concerts and Events clients generate clicks on specific ad message and offers through Display advertising.

      On average, we're delivering 98,204 Targeted Banner Ads impressions per campaign, leading to 249 clicks with 0.25 Click-Thru-Rate.


    Lead Generation

      Pay-Per-Click (SEM)
      We're helping our Concerts and Events clients create new leads through Search advertising.

      On average, we're delivering 8,857 Pay-Per-Click (SEM) impressions per campaign, leading to 1,146 clicks with 12.94 Click-Thru-Rate.


    Video Interaction

      Video Pre-Roll
      We're helping our Concerts and Events clients deliver a guaranteed, non-skippable play of their broadcast or video commercials through Video advertising.

      On average, we're delivering 47,392 Video Pre-Roll impressions per campaign, leading to 571 clicks with 1.20 Click-Thru-Rate.


      YouTube
      We're helping our Concerts and Events clients attract engaged video viewership and clicks through advertising on Video advertising.

      On average, we're delivering 25,548 YouTube impressions per campaign, leading to 3 clicks with 65.90 Completion Rate.


    Mobile Interaction

      Mobile Location Targeting
      We're helping our Concerts and Events clients place highly targeted mobile ad messages within very precise locations, such as an area around their service location or even competitors using Hyper-Local advertising.

      On average, we're delivering 73,175 Mobile Location Targeting impressions per campaign, leading to 139 clicks with 0.19 Click-Thru-Rate.


    Branding & Awareness

      Connected TV
      We're helping our Concerts and Events clients deliver their video and broadcast commercials to the big streaming screen through Streaming advertising.

      On average, we're delivering 22,071 Connected TV impressions per campaign, leading to 21,134 completions with 95.75 Completion Rate.


      OTT
      We're helping our Concerts and Events clients deliver their video and broadcast commercials to streaming devices such as connected televisions, mobile and desktop Streaming advertising.

      On average, we're delivering 73,385 OTT impressions per campaign, leading to 68,414 completions with 93.23 Completion Rate.


      Streaming Audio
      We're helping our Concerts and Events clients deliver the memorable sounds of their brand messages through audio commercials in Streaming advertising.

      On average, we're delivering 27,042 Streaming Audio impressions per campaign, leading to 26,391 completions with 0.00 Click-Thru-Rate.


    Creative Gallery

    Client Results

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