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Healthcare / Chiropractors
Fast-Trak Sales Scripting
Healthcare / Chiropractors
61 advertisers, 161 campaigns
4 months per campaign
$851 monthly per channel
Call Opening Script...
Good afternoon. The reason I'm calling is, with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Healthcare industry.
With that, I’m excited to share some of our success in the Healthcare industry with new Chiropractors clients.
To do this, We analyzed 61 other chiropractors we work with in omni-channel advertising to see what was working for them.
My goal is to be able to share these insights with you to help you maximize your marketing efforts.
Here's what I found:
In social advertising, we are creating new social interaction for our chiropractors clients through facebook and instagram ads.
To increase lead generation, we are utilizing smart targeting with Pay-Per-Click (SEM).
Additionally, we are seeing strong results in audience engagement by maximizing their marketing efforts with targeted banner ads.
In terms of recent success, in just the past 90 days, we've delivered 31 million impressions that garnered 170 thousand clicks for the 61 chiropractors clients I chose.
With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.
Chiropractors Results Guide
Branding & Awareness
Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience.
Included results for Chiropractors:
Connected TV - Benchmark Completion Rate of 95.93%
OTT - Benchmark Completion Rate of 94.30%
Streaming Audio - Benchmark Click-Thru-Rate of 0.00%
Audience Engagement
Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.
Included results for Chiropractors:
Targeted Banner Ads - Benchmark Click-Thru-Rate of 0.15%
Mobile Interaction
Mobile interaction the engagement of mobile users through targeted advertisements, delivered in real-time to their device in a specific geography.
Included results for Chiropractors:
Mobile Location Targeting - Benchmark Click-Thru-Rate of 0.19%
Social Interaction
Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.
Included results for Chiropractors:
Facebook and Instagram ads - Benchmark Click-Thru-Rate of 1.17%
Video Interaction
Video interaction is a group of people's active and positive response to a viewwed video advertisement. The targeted video ads strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.
Included results for Chiropractors:
Video Pre-Roll - Benchmark Click-Thru-Rate of 2.52%
YouTube - Benchmark Completion Rate of 62.17%
Lead Generation
Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.
Included results for Chiropractors:
Pay-Per-Click (SEM) - Benchmark Click-Thru-Rate of 7.50%
Good afternoon,
My name is *INSERTYOURNAMEHERE. I am an omni-channel marketing sales representative Lee Enterprises. The reason for my email is simple; with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Healthcare industry.
With that, I’m excited to share some of our success in the Healthcare industry with new Chiropractors clients. To do this, We analyzed 61 other chiropractors we work with in omni-channel advertising to see what was working for them. My goal is to be able to share these insights with you to help you maximize your marketing efforts.
Here's what I found:
Social Interaction
In social advertising, we are creating new social interaction for our chiropractors clients through Facebook and Instagram ads. Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.
Lead Generation
To increase lead generation, we are utilizing smart targeting with Pay-Per-Click (SEM). Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.
Audience Engagement Additionally, we are seeing strong results in audience engagement by maximizing their marketing efforts with targeted banner ads. Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.
In terms of recent success, in just the past 90 days, we've delivered 31 million impressions that garnered 170 thousand clicks for the 61 chiropractors clients I chose to feature here.
With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.
Email yourself a copy of the script
What's Working Script...
What sets Lee/Amplified apart?
Many of our clients and prospective clients, especially in the Healthcare industry ask us what sets Lee and Amplified apart from other agencies?
The answer is pretty simple. We believe that every advertiser should benefit from our scale and experience. Not only do we reach 50 million local consumers in our 77 markets with our news and informatoin websites, we also help thousands of advertisers have success in omni-channel advertising.
Let's take a look at what's working well for our Chiropractors clients:
Social Interaction
Facebook and Instagram ads
We're helping our Chiropractors clients create social interest and engagement for their ad messages through Social Advertising advertising.
On average, we're delivering 278,339 Facebook and Instagram ads impressions per campaign, leading to 3,261 clicks with 1.17 Click-Thru-Rate.
Lead Generation
Pay-Per-Click (SEM)
We're helping our Chiropractors clients create new leads through Search advertising.
On average, we're delivering 34,409 Pay-Per-Click (SEM) impressions per campaign, leading to 2,582 clicks with 7.50 Click-Thru-Rate.
Audience Engagement
Targeted Banner Ads
We're helping our Chiropractors clients generate clicks on specific ad message and offers through Display advertising.
On average, we're delivering 293,377 Targeted Banner Ads impressions per campaign, leading to 449 clicks with 0.15 Click-Thru-Rate.
Video Interaction
Video Pre-Roll
We're helping our Chiropractors clients deliver a guaranteed, non-skippable play of their broadcast or video commercials through Video advertising.
On average, we're delivering 100,051 Video Pre-Roll impressions per campaign, leading to 2,520 clicks with 2.52 Click-Thru-Rate.
YouTube
We're helping our Chiropractors clients attract engaged video viewership and clicks through advertising on Video advertising.
On average, we're delivering 68,488 YouTube impressions per campaign, leading to 15 clicks with 62.17 Completion Rate.
Mobile Interaction
Mobile Location Targeting
We're helping our Chiropractors clients place highly targeted mobile ad messages within very precise locations, such as an area around their service location or even competitors using Hyper-Local advertising.
On average, we're delivering 87,925 Mobile Location Targeting impressions per campaign, leading to 164 clicks with 0.19 Click-Thru-Rate.
Branding & Awareness
Connected TV
We're helping our Chiropractors clients deliver their video and broadcast commercials to the big streaming screen through Streaming advertising.
On average, we're delivering 8,892 Connected TV impressions per campaign, leading to 8,529 completions with 95.93 Completion Rate.
OTT
We're helping our Chiropractors clients deliver their video and broadcast commercials to streaming devices such as connected televisions, mobile and desktop Streaming advertising.
On average, we're delivering 159,207 OTT impressions per campaign, leading to 150,127 completions with 94.30 Completion Rate.
Streaming Audio
We're helping our Chiropractors clients deliver the memorable sounds of their brand messages through audio commercials in Streaming advertising.
On average, we're delivering 33,304 Streaming Audio impressions per campaign, leading to 32,533 completions with 0.00 Click-Thru-Rate.
Creative Gallery
Client Results
MOBILELIFE
Pay-Per-Click
3,054 impressions
316 clicks
10.35% Aggregate CTR
Want to learn more about MOBILELIFE? Contact Amber Nelson
anelson2@hickoryrecord.com
Milligan Family Medicine
Pay-Per-Click
16,381 impressions
1,347 clicks
8.22% Aggregate CTR
Want to learn more about Milligan Family Medicine? Contact Rick Carr
RCarr@owh.com
Clark and Associates
Pay-Per-Click
3,830 impressions
224 clicks
5.85% Aggregate CTR
Want to learn more about Clark and Associates? Contact Sheila Kerns
sheila.kerns@wcfcourier.com
AIRES
Social Ads
46,549 impressions
2,075 clicks
4.46% Aggregate CTR
Want to learn more about AIRES? Contact Denise Tellez
dtellez@tucson.com
JONES PR
Pre Roll
172,269 impressions
6,641 clicks
3.86% Aggregate CTR
Want to learn more about JONES PR? Contact Elizabeth Conner
Elizabeth.Conner@tulsaworld.com
Central Illinois Spine
Social Ads,YouTube
123,244 impressions
4,431 clicks
3.60% Aggregate CTR
Want to learn more about Central Illinois Spine? Contact Kimberly Richey
krichey@amplifieddigitalagency.com
Coulee Natural Medicine
Social Ads
14,772 impressions
459 clicks
3.11% Aggregate CTR
Want to learn more about Coulee Natural Medicine? Contact Jennifer Hatz
Jennifer.Hatz@lee.net
Columbus Community Hospital
Pre Roll
33,623 impressions
949 clicks
2.82% Aggregate CTR
Want to learn more about Columbus Community Hospital? Contact Kelly Muchmore
kelly.muchmore@lee.net
EL RIO COMMUNITY HEALTH
Social Ads
93,764 impressions
2,515 clicks
2.68% Aggregate CTR
Want to learn more about EL RIO COMMUNITY HEALTH? Contact Denise Tellez
dtellez@tucson.com
Diamondback Healthcare Center - MNI60018510
Mobile Location Targeting,Pay-Per-Click,Targeted Display
249,756 impressions
6,407 clicks
2.57% Aggregate CTR
Want to learn more about Diamondback Healthcare Center - MNI60018510? Contact Katie Adrians
KAdrians@madison.com
Hopscotch Marion
Targeted Display
1,490 impressions
36 clicks
2.42% Aggregate CTR
Want to learn more about Hopscotch Marion? Contact Tiffany Hovis
thovis@hickoryrecord.com
Right Place Media/Mission/CarePartners Hospice
Targeted Display
1,460 impressions
35 clicks
2.40% Aggregate CTR
Want to learn more about Right Place Media/Mission/CarePartners Hospice? Contact Tiffany Hovis
thovis@hickoryrecord.com
HEALTHLINC
OTT,Pre Roll,Social Ads,Streaming Audio
353,888 impressions
7,628 clicks
2.16% Aggregate CTR
Want to learn more about HEALTHLINC? Contact Amy Peters
amy.peters@nwi.com
Tucson Plastic Surgery
Social Ads,Targeted Display
114,757 impressions
2,218 clicks
1.93% Aggregate CTR
Want to learn more about Tucson Plastic Surgery? Contact Deborah Mullen
DMullen@tucson.com
Right Place Media/McDowell Hospital
Targeted Display
1,454 impressions
27 clicks
1.86% Aggregate CTR
Want to learn more about Right Place Media/McDowell Hospital? Contact Tiffany Hovis
thovis@hickoryrecord.com
SKIN Dermatalogy
Targeted Display
5,950 impressions
97 clicks
1.63% Aggregate CTR
Want to learn more about SKIN Dermatalogy? Contact Elizabeth Zabinski
elizabeth.zabinski@nwi.com
NORTHWEST MEDICAL CENTER
Social Ads
294,638 impressions
3,943 clicks
1.34% Aggregate CTR
Want to learn more about NORTHWEST MEDICAL CENTER? Contact Denise Tellez
dtellez@tucson.com
Community Stars
Social Ads
65,325 impressions
868 clicks
1.33% Aggregate CTR
Want to learn more about Community Stars? Contact Kirstan Knipple
kknipple@starexponent.com
Syracuse Medical
Pay-Per-Click,Social Ads
1,386,350 impressions
17,867 clicks
1.29% Aggregate CTR
Want to learn more about Syracuse Medical? Contact Jody Frawley
jody.frawley@lee.net
Ideal Health and Wellness
Pay-Per-Click,Targeted Display
167,682 impressions
1,989 clicks
1.19% Aggregate CTR
Want to learn more about Ideal Health and Wellness? Contact Dolores Brashears
dbrashears@qctimes.com
MOBILITY PLUS LAKE NORMAN
Mobile Location Targeting,Pay-Per-Click,Targeted Display
485,309 impressions
5,458 clicks
1.12% Aggregate CTR
Want to learn more about MOBILITY PLUS LAKE NORMAN? Contact Melissa Neiderer
mneiderer@mooresvilletribune.com
Hickory Allergy and Asthma
Targeted Display
5,078 impressions
47 clicks
0.93% Aggregate CTR
Want to learn more about Hickory Allergy and Asthma? Contact Amber Nelson
anelson2@hickoryrecord.com
DR. KERRI F. HENSARLING
Targeted Display
10,029 impressions
92 clicks
0.92% Aggregate CTR
Want to learn more about DR. KERRI F. HENSARLING? Contact Chiquita Sistrunk
csistrunk@oanow.com
East Alabama Allergy and Asthma
Targeted Display
10,033 impressions
87 clicks
0.87% Aggregate CTR
Want to learn more about East Alabama Allergy and Asthma? Contact Chiquita Sistrunk
csistrunk@oanow.com
Westminster at Home
Pay-Per-Click,Targeted Display
241,278 impressions
1,777 clicks
0.74% Aggregate CTR
Want to learn more about Westminster at Home? Contact Erin Holland
eholland@newsadvance.com
Faith Regional Health Services
Mobile Location Targeting,Pre Roll,Targeted Display
618,476 impressions
4,447 clicks
0.72% Aggregate CTR
Want to learn more about Faith Regional Health Services? Contact Kelly Muchmore
kelly.muchmore@lee.net
*Confidential client #27
Mobile Location Targeting,OTT,Pay-Per-Click,Social Ads,Targeted Display
Want to learn more about Simply Vein? Contact Rich Iavarone
riavarone@qctimes.com
Zoelife Phsychiatric Services
Targeted Display
100,183 impressions
356 clicks
0.36% Aggregate CTR
Want to learn more about Zoelife Phsychiatric Services? Contact Elizabeth Zabinski
elizabeth.zabinski@nwi.com
Great Mines Health Center
Targeted Display
60,010 impressions
203 clicks
0.34% Aggregate CTR
Want to learn more about Great Mines Health Center? Contact Dustin Holland
dholland@dailyjournalonline.com
Abbott Deep Brain Stimulation
Targeted Display
30,694 impressions
101 clicks
0.33% Aggregate CTR
Want to learn more about Abbott Deep Brain Stimulation? Contact Amy Packham
amy.packham@magicvalley.com
Amherst Hypnosis
Targeted Display
15,237 impressions
37 clicks
0.24% Aggregate CTR
Want to learn more about Amherst Hypnosis? Contact Matthew Freeman
mfreeman@buffnews.com
TABITHA HEALTH CARE SERVICES
Mobile Location Targeting,Targeted Display
762,585 impressions
1,754 clicks
0.23% Aggregate CTR
Want to learn more about TABITHA HEALTH CARE SERVICES? Contact Leah Kalkwarf
Leah.Kalkwarf@lee.net
Oak Ridge Care Center
Targeted Display
120,208 impressions
257 clicks
0.21% Aggregate CTR
Want to learn more about Oak Ridge Care Center? Contact Nick Iacona
Nick.Iacona@lee.net
STL MENS CLINIC
Targeted Display,YouTube
192,310 impressions
387 clicks
0.20% Aggregate CTR
Want to learn more about STL MENS CLINIC? Contact Betsy Economon
beconomon@post-dispatch.com
Dermio Dermitology
Targeted Display
91,708 impressions
170 clicks
0.19% Aggregate CTR
Want to learn more about Dermio Dermitology? Contact Elizabeth Zabinski
elizabeth.zabinski@nwi.com
Fresno - Saint Agnes Trinity Health
Mobile Location Targeting,Targeted Display
160,761 impressions
308 clicks
0.19% Aggregate CTR
Want to learn more about Fresno - Saint Agnes Trinity Health? Contact Brenda Garcia
brenda.garcia@theeagle.com
Siouxland District Health Department
Mobile Location Targeting,Social Ads,Targeted Display
646,558 impressions
1,242 clicks
0.19% Aggregate CTR
Want to learn more about Siouxland District Health Department? Contact Sarah Deck
sdeck@siouxcityjournal.com
VA Medical Center/ MT Group
Mobile Location Targeting,Targeted Display
263,386 impressions
479 clicks
0.18% Aggregate CTR
Want to learn more about VA Medical Center/ MT Group? Contact Todd Rickman
Todd.rickman@helenair.com
Kelsey-Seybold Clinics
Targeted Display
216,191 impressions
319 clicks
0.15% Aggregate CTR
Want to learn more about Kelsey-Seybold Clinics? Contact Brenda Garcia
brenda.garcia@theeagle.com
amorem
Mobile Location Targeting,Social Ads,Streaming Audio,Targeted Display
408,421 impressions
630 clicks
0.15% Aggregate CTR
Want to learn more about amorem? Contact Amanda Cline
acline@morganton.com
ORTHONEBRASKA
Targeted Display
39,411 impressions
46 clicks
0.12% Aggregate CTR
Want to learn more about ORTHONEBRASKA? Contact Brandon Bell
BBell@owh.com
Old Vineyard Behavioral Health
Mobile Location Targeting
314,031 impressions
362 clicks
0.12% Aggregate CTR
Want to learn more about Old Vineyard Behavioral Health? Contact Chris Lee
clee@wsjournal.com
Reedsburg Area Medical Center
Mobile Location Targeting,OTT,Pre Roll,Targeted Display,YouTube
1,088,657 impressions
1,192 clicks
0.11% Aggregate CTR
Want to learn more about Reedsburg Area Medical Center? Contact Shawn Wenkman
swenkman@wiscnews.com
State of Franklin Healthcare
Mobile Location Targeting,OTT
209,963 impressions
186 clicks
0.09% Aggregate CTR
Want to learn more about State of Franklin Healthcare? Contact Lora McCoy
lmccoy@bristolnews.com
Save the Michaels
OTT,Targeted Display
1,971,279 impressions
1,497 clicks
0.08% Aggregate CTR
Want to learn more about Save the Michaels? Contact Alain Charlier
acharlier@buffnews.com
Alverno Laboratories
Connected TV
26,675 impressions
Want to learn more about Alverno Laboratories? Contact Renee McGinty
renee.mcginty@nwi.com
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