SELECT * FROM getallvideos where lower(industry) like 'banking institutions' | 1 Financial / Banking Institutions
Fast-Trak Sales Scripting

Financial / Banking Institutions

54 advertisers, 138 campaigns

4 months per campaign

$1,179 monthly per channel

QikVid Pro Example:

Call Opening Script...

Good afternoon.
The reason I'm calling is, with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Financial industry.

With that, I’m excited to share some of our success in the Financial industry with new Banking clients.

To do this, We analyzed 54 other banking institutions we work with in omni-channel advertising to see what was working for them.

My goal is to be able to share these insights with you to help you maximize your marketing efforts.

    Here's what I found:

  • In search, we are creating new lead generation for our banking clients through pay-per-click (sem).
  • To increase audience engagement, we are utilizing smart targeting with Targeted Banner Ads.
  • Additionally, we are seeing strong results in social interaction by maximizing their marketing efforts with facebook and instagram ads.

In terms of recent success, in just the past 90 days, we've delivered 38 million impressions that garnered 273 thousand clicks for the 54 banking clients I chose.

With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.

Banking Institutions Results Guide

Branding & Awareness
Brand awareness is a general term that describes how familiar (aware) consumers are with a brand or its products. Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience.

Included results for Banking:

  • Connected TV - Benchmark Completion Rate of 95.99%
  • OTT - Benchmark Completion Rate of 91.47%
  • Streaming Audio - Benchmark Click-Thru-Rate of 0.00%
    • Audience Engagement
    Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.

    Included results for Banking:

  • Targeted Banner Ads - Benchmark Click-Thru-Rate of 0.13%
    • Mobile Interaction
    Mobile interaction the engagement of mobile users through targeted advertisements, delivered in real-time to their device in a specific geography.

    Included results for Banking:

  • Mobile Location Targeting - Benchmark Click-Thru-Rate of 0.17%
    • Social Interaction
    Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.

    Included results for Banking:

  • Facebook and Instagram ads - Benchmark Click-Thru-Rate of 1.06%
    • Video Interaction
    Video interaction is a group of people's active and positive response to a viewwed video advertisement. The targeted video ads strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.

    Included results for Banking:

  • Video Pre-Roll - Benchmark Click-Thru-Rate of 1.12%
  • YouTube - Benchmark Completion Rate of 65.00%
    • Lead Generation
    Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.

    Included results for Banking:

  • Pay-Per-Click (SEM) - Benchmark Click-Thru-Rate of 20.14%

    • Good afternoon,
    My name is *INSERTYOURNAMEHERE. I am an omni-channel marketing sales representative Lee Enterprises. The reason for my email is simple; with the help of our Amplified Digital Agency, we specialize in omni-channel marketing solutions for the Financial industry.

    With that, I’m excited to share some of our success in the Financial industry with new Banking clients. To do this, We analyzed 54 other banking institutions we work with in omni-channel advertising to see what was working for them. My goal is to be able to share these insights with you to help you maximize your marketing efforts.

    Here's what I found:

    Lead Generation
     In search, we are creating new lead generation for our banking clients through Pay-Per-Click (SEM). Lead generation is the process of attracting people who may be potentially interested in your service and getting them in contact with your company with a goal to convert with a click, phone call or online form completion.

    Audience Engagement
     To increase audience engagement, we are utilizing smart targeting with Targeted Banner Ads. Audience engagement is a group of people's active and positive response to a viewed advertisement. The targeted ad strives to capture the audience's interest, attention, and participation (via a click) to create engagement with your website.

    Social Interaction
    Additionally, we are seeing strong results in social interaction by maximizing their marketing efforts with facebook and instagram ads. Social interaction is an event that occurs between a targeted user and a company's social channel via an advertisment. The goal of social interaction is to engage the targeted user to comment, share or click the ad messages.

    In terms of recent success, in just the past 90 days, we've delivered 38 million impressions that garnered 273 thousand clicks for the 54 banking clients I chose to feature here.



    With that, I would love an opportunity to discuss these insights in more detail, and show you how you can leverage them right away through us.

    Email yourself a copy of the script

    What's Working Script...

    What sets Lee/Amplified apart?
    Many of our clients and prospective clients, especially in the Financial industry ask us what sets Lee and Amplified apart from other agencies?

    The answer is pretty simple. We believe that every advertiser should benefit from our scale and experience. Not only do we reach 50 million local consumers in our 77 markets with our news and informatoin websites, we also help thousands of advertisers have success in omni-channel advertising.

    Let's take a look at what's working well for our Banking clients:

    Lead Generation

      Pay-Per-Click (SEM)
      We're helping our Banking clients create new leads through Search advertising.

      On average, we're delivering 63,969 Pay-Per-Click (SEM) impressions per campaign, leading to 12,882 clicks with 20.14 Click-Thru-Rate.


    Audience Engagement

      Targeted Banner Ads
      We're helping our Banking clients generate clicks on specific ad message and offers through Display advertising.

      On average, we're delivering 382,668 Targeted Banner Ads impressions per campaign, leading to 509 clicks with 0.13 Click-Thru-Rate.


    Social Interaction

      Facebook and Instagram ads
      We're helping our Banking clients create social interest and engagement for their ad messages through Social Advertising advertising.

      On average, we're delivering 363,471 Facebook and Instagram ads impressions per campaign, leading to 3,866 clicks with 1.06 Click-Thru-Rate.


    Video Interaction

      Video Pre-Roll
      We're helping our Banking clients deliver a guaranteed, non-skippable play of their broadcast or video commercials through Video advertising.

      On average, we're delivering 95,525 Video Pre-Roll impressions per campaign, leading to 1,070 clicks with 1.12 Click-Thru-Rate.


      YouTube
      We're helping our Banking clients attract engaged video viewership and clicks through advertising on Video advertising.

      On average, we're delivering 149,616 YouTube impressions per campaign, leading to 33 clicks with 65.00 Completion Rate.


    Mobile Interaction

      Mobile Location Targeting
      We're helping our Banking clients place highly targeted mobile ad messages within very precise locations, such as an area around their service location or even competitors using Hyper-Local advertising.

      On average, we're delivering 171,080 Mobile Location Targeting impressions per campaign, leading to 295 clicks with 0.17 Click-Thru-Rate.


    Branding & Awareness

      Connected TV
      We're helping our Banking clients deliver their video and broadcast commercials to the big streaming screen through Streaming advertising.

      On average, we're delivering 267,893 Connected TV impressions per campaign, leading to 257,163 completions with 95.99 Completion Rate.


      OTT
      We're helping our Banking clients deliver their video and broadcast commercials to streaming devices such as connected televisions, mobile and desktop Streaming advertising.

      On average, we're delivering 60,784 OTT impressions per campaign, leading to 55,600 completions with 91.47 Completion Rate.


      Streaming Audio
      We're helping our Banking clients deliver the memorable sounds of their brand messages through audio commercials in Streaming advertising.

      On average, we're delivering 299,607 Streaming Audio impressions per campaign, leading to 279,446 completions with 0.00 Click-Thru-Rate.


    Creative Gallery

    QikVid Pro

    Client Results

    X4 Insights - "Built by Lee, Fueled by You."
    This website, including attachments, links, videos and other materials may include confidential and/or proprietary information, and may be used only by Lee Enterprises employees. If the user of this website is not a Lee Enterprises employee or his or her authorized agent, the user is hereby notified that any dissemination, distribution or copying of this website is strictly prohibited. If you have received this website in error, please delete your browser cookies and close this website.